We are looking for an experienced and performance-driven Digital Marketing Manager to lead and execute the company’s digital marketing strategy, generate quality leads, improve online visibility, and drive admissions/revenue.

The candidate will be responsible for managing digital campaigns, social media, paid advertising, SEO, content strategy, lead generation, and overall digital performance.

Key Responsibilities

1. Performance Marketing

- Plan, execute and optimize campaigns on Meta Ads, Google Ads, YouTube Ads and other relevant platforms.
- Generate high-quality leads while maintaining targeted CPL and conversion rates.
- Monitor campaign performance and optimize budgets based on ROI.
- Conduct A/B testing of creatives, audiences, landing pages and campaigns.
- Prepare regular campaign performance reports.

2. Lead Generation & Admissions

Develop digital strategies to generate consistent and qualified leads.

Work closely with the Sales/Admission Team to improve lead-to-admission conversion.

Track the complete funnel from lead generation → counselling → admission.

Identify reasons for low conversion and implement corrective strategies.

3. Social Media Management

- Develop and execute social media strategies for Instagram, Facebook, LinkedIn and YouTube.
- Plan monthly content calendars.
- Coordinate with graphic designers, video editors and content creators.
- Increase engagement, followers, reach and brand visibility.
- Monitor competitors and identify trending content opportunities.

4. SEO & Website

- Develop and implement SEO strategies to improve organic rankings and traffic.
- Conduct keyword research and competitor analysis.
- Coordinate website content, landing pages and basic website optimization.
- Monitor organic traffic, rankings and conversions using relevant analytics tools.

5. Analytics & Reporting

- Monitor Google Analytics,



Google Search Console, Meta Ads Manager and other marketing dashboards.
- Track CPL, CAC, ROAS, CTR, conversion rate, traffic and admissions.
- Prepare weekly and monthly digital marketing performance reports.
- Make data-driven decisions to improve campaign performance.

6. Brand & Content

- Develop digital campaigns to strengthen the company’s brand presence.
- Identify new marketing opportunities and digital trends.
- Ensure consistency in brand communication across all digital platforms.
- Coordinate with content and creative teams for marketing campaigns.

Key Performance Indicators (KPIs)

- Monthly qualified lead generation target
- Cost Per Lead (CPL)
- Lead-to-admission conversion rate
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Website traffic and organic growth
- Social media reach and engagement
- Campaign ROI
- Monthly admission/revenue contribution

Required Skills

- Solid knowledge of Meta Ads and Google Ads
- Performance marketing
- SEO and SEM
- Social media marketing
- Google Analytics / Search Console
- Lead generation and conversion funnel management
- Data analysis and reporting
- Content marketing
- Campaign planning and budgeting
- Strong communication and team-management skills

Preferred Qualifications

- Bachelor’s/Master’s degree in Marketing, Business, Communications or a related field.
- 3–6 years of relevant digital marketing experience.
- Experience in EdTech, coaching, education, training or lead-generation businesses will be preferred.
- Proven experience in managing paid advertising budgets and achieving measurable business results.

Ideal Candidate

The ideal candidate should be target-oriented, analytical, creative and result-driven, with a strong understanding that digital marketing is not limited to generating leads but is ultimately responsible for generating quality leads, admissions and revenue

📌 Digital Marketing Manager (New Delhi)
🏢 Analytics Pro School Private
📍 New Delhi