Company: Universal Water Chemicals Pvt. Ltd.

Location: Hyderabad | Extensive Travel Across India

Reporting To: Managing Director / Director – Sales & Marketing

Job Role: Top Management / Enterprise & B2B Sales

Employment Type: Full Time

About the CompanyUniversal Water Chemicals Pvt. Ltd. is a leading provider of complete industrial water and wastewater treatment solutions, offering specialty chemicals, treatment systems, engineering services, operation & maintenance support, technical audits, and laboratory services.

We serve industries including Pharma, Power, Food & Beverage, Steel, Cement, Automotive, Textiles, Infrastructure, and Manufacturing.

Job PurposeTo lead the company's Sales & Marketing function, accelerate business growth, develop strategic markets, build a high-performance sales culture, strengthen key customer relationships, and achieve sustainable profitability.

- Key ResponsibilitiesBusiness GrowthDevelop and execute annual and long-term sales strategies.
- Achieve annual revenue, gross margin, and EBITDA targets.
- Drive new customer acquisition across India.
- Increase repeat business from existing customers.
- Sales LeadershipLead, mentor, and develop regional sales teams.
- Establish KPIs and review mechanisms.
- Build a disciplined, performance-driven sales culture.
- MarketingDevelop branding and digital marketing strategies.
- Strengthen consultant, OEM, EPC, and industrial networks.
- Generate qualified leads through exhibitions, seminars, webinars, and digital campaigns.
- Key Account ManagementManage strategic accounts.
- Build CXO-level customer relationships.
- Negotiate high-value contracts and annual rate agreements.




- Commercial ManagementImprove quotation quality and conversion ratios.
- Strengthen pricing strategy.
- Monitor profitability by product and customer.

Business DevelopmentDevelop recent business opportunities in:

- Industrial Water Treatment Chemicals
- Wastewater Treatment
- RO, UF, DM & Softening Systems
- Cooling Water Treatment
- Boiler Water Treatment
- Effluent Recycling
- ZLD Solutions
- O&M; Contracts
- Annual Service Contracts

Internal CoordinationCoordinate closely with:

- Projects
- Technical Services
- Production
- Procurement
- Finance
- HR
- Key Performance Indicators (KPIs)FinancialAnnual Sales Target
- Gross Margin %
- EBITDA Contribution
- New Business Revenue
- SalesMonthly Sales Achievement
- Quote-to-Order Conversion
- Order Booking
- Collection Efficiency
- Debtor Days
- CustomerCustomer Retention
- Customer Satisfaction
- Repeat Business
- Key Account Growth
- TeamSales Productivity
- Employee Retention
- Training Completion
- Performance Reviews
- Required Qualifications : B.E./B.Tech in Chemical, Mechanical, or Environmental Engineering preferred.
- MBA in Marketing is highly desirable.
- Experience12–18+ years of experience in Industrial B2B Sales.
- Minimum 5 years of experience leading large sales teams.
- Experience in Water Treatment, Specialty Chemicals, EPC, Industrial Equipment, or Process Industries.
- Experience handling annual business of ₹75 crore or more is preferred.
- Required SkillsStrategic Sales Leadership
- Key Account Management
- Contract Negotiation
- Financial Acumen
- Team Building
- CRM Management
- Excellent Communication
- Business Planning
- Leadership & Coaching

📌 General Manager Sales & Marketing (Hyderabad)
🏢 Universal water chemicals
📍 Hyderabad