- Achieve Primary, Secondary Sales and distribution targets.
- Expand Distribution: Achieving Numeric & Weighted distribution targets and ensuring visibility.
- Team Management - Recruitment, retention and training for team.
- Infrastructure building - Build and sustain a network of channel partners
- Finances - Managing outstandings and collection for the concerned area.
- Implementation, review and monitoring of sales systems - Field Assist and MIS reporting etc.
- Sales Forecasting - Minimising the variances between forecast and actuals.
- Execution of BTL activations, sampling activations in the region.
- Overseeing the zone operations related to stock, claims, manpower, infrastructure.