Position's General Duties and Tasks

- Employer Brand Strategy & Leadership
- Recruitment Marketing Campaigns
- Social Media Strategy & Content
- Content Development & Brand Compliance
- Stakeholder Partnership & Advisory
- Measurement, Reporting & Optimization

Education

- Bachelor's degree in Marketing, Communications, Journalism, Human Resources, or a related field is required
- A Master's degree or MBA with a specialization in Marketing or Strategic Communications is an advantage
- Skilled certifications in employer branding, digital marketing, or social media strategy are a plus

Experience

- 12+ years of progressive experience in talent marketing, employer branding, recruitment marketing, or a closely related discipline
- Demonstrable track record of owning and executing employer brand strategy end-to-end, not just executing tasks
- Extensive experience developing and managing social media strategies and writing platform-native copy across LinkedIn, Instagram, and other major channels
- Proven experience building and managing careers website content and optimizing digital candidate journeys




- Experience working across or within India and MEA talent markets is strongly preferred
- Background partnering with senior HR, TA, and business leaders as a strategic advisor, not just a delivery resource

Key Competencies

- Expert-level written and verbal communication skills, with an exceptional ability to craft compelling narratives for diverse audiences and formats
- Deep command of brand management principles, brand voice, and compliance across global organizations
- Strong grasp of digital marketing fundamentals SEO, paid social, email marketing, analytics, and campaign management
- Proficiency with talent marketing and employer branding tools and platforms (LinkedIn Talent Solutions, Everyone Social, Canva, Google Analytics, etc.)
- Highly analytical with the ability to interpret data, measure impact, and translate insights into strategy
- Exceptional project management skills with the ability to independently manage multiple high-priority workstreams simultaneously

📌 Senior Marketing Specialist - NTT Data (India)
🏢 NTT DATA
📍 India