Role & responsibilities

- Develop and execute SEO strategies to improve organic rankings, traffic, and conversions.
- Perform technical SEO audits and resolve crawling, indexing, sitemap, canonicalization, redirect, and Core Web Vitals issues.
- Optimize website content, metadata, internal linking, images, and landing pages for search engines.
- Conduct keyword research, competitor analysis, and identify new growth opportunities.
- Build and execute content strategies including blogs, pillar pages, FAQs, and topic clusters.
- Improve visibility across AI search platforms such as ChatGPT, Google Gemini, Claude, and other generative search engines.
- Implement Schema Markup and structured data to enhance search visibility.
- Develop high-quality backlink strategies and digital PR initiatives.
- Monitor SEO performance using Google Search Console, GA4, Bing Webmaster Tools, and Looker Studio.
- Track AI mentions,



citations, and brand visibility across LLM platforms.
- Collaborate with Content, Development, Design, and Marketing teams for SEO implementation.
- Stay updated with Google algorithm updates, SEO trends, and AI search developments.

Preferred candidate profile

- Robust knowledge of Technical SEO, On-Page SEO, and Off-Page SEO.
- Prefered knowledge of Google Search Console, Google Analytics (GA4), Semrush, Ahrefs, Screaming Frog, Bing Webmaster Tools, and PageSpeed Insights.
- Experience in keyword research, competitor analysis, and content optimization.
- Knowledge of Google AI Overviews, ChatGPT, Claude, and Gemini search behavior.
- Strong analytical, problem-solving, and communication skills.

📌 Senior Seo Executive (Mumbai)
🏢 Illusion Dental Laboratory
📍 Mumbai