Role & responsibilities

Own brand identity, creative direction, and content output across all channels. This role is responsible for building the editorial and narrative authority that positions brand as India's foremost voice on luxury horology through compelling brand films, collector stories, editorial content, and a digital presence that reflects the brand's values: rare, considered, and deeply knowledgeable.

- Brand Identity Ownership Define, document, and safeguard brand voice, visual language, tone of communication, and design standards across every touchpoint: digital, print, boutique, events, and PR.
- Editorial Content Programme Lead the creation of long-form horology content: watch history pieces, movement explainers, collector profiles, brand essays, and editorial features. Build brand as India's reference point on luxury watchmaking.
- Campaign Creative Direction Brief, direct, and oversee all campaign creative for brand from seasonal brand campaigns (Diwali, gifting) to product launch creative and event communication.



Manage external creative agencies and studio partners.
- Digital Brand Presence Own the brand narrative on Instagram, YouTube, and the website. Set editorial direction for all social content; ensure every post reflects brand standards. Collaborate with the Digital & Social Executive on execution.
- Brand Film & Video Production Conceptualise and produce brand films, collector video series, and YouTube content. Manage shoot production from scripting to final delivery. Build brand's video authority in the luxury watch space.
- Asset Library & Brand Governance Maintain the brand asset library photography, video, templates, brand guidelines document. Ensure all internal and external teams adhere to brand standards.
- PR Content Support Provide editorial support for PR efforts: ghostwrite founder bylines, develop thought leadership content, review press materials and spokesperson talking points for brand consistency.

📌 Brand & Content Manager-Leading Luxury Retail Company-Mumbai
🏢 Vsquare Consultants
📍 Mumbai