Business

Cement HO

Unit

Birla White

Location

Birla Centurion, Mumbai

Function

Sales Marketing

Department

Marketing

Position Title

Innovation Manager

Key Result Areas

Supporting Actions

Drive the Product Innovation Strategy

- Perform periodic product and market reviews to identify gaps and areas of opportunity for the product category. Conduct frequent insighting exercise with current field team, applicators to identify areas if opportunity. Also, engage with industry experts, and have discussions with Internal RD to identify new market trends in the industry.
- Shortlist the range of categories/products that Birla White can enter in the future in line with company strategy by continuously monitoring newer products in the building and construction chemicals Industry.
- Based on research, develop current products with RD and work towards launching the product.
- Continuously Track and provide leadership with key product insights recommendations based on innovation metrics.

New product ideation and managing the product pipeline

- Finalize the product pipeline for every ficial year and manage the pipeline ensuring regular new product launches.
- Formulate product strategy aligning with business strategy.
- Design detail product roadmap for short as well as long term.
- Provide guidance on designing product packaging with agencies, test the products in the market, define consumers, communications and prepare GTM plan.

Product Development Manufacturing (cross functional coordination), Market assessment

- Coordinate with the plant RD team for the lab development of the product, provide them with product benchmarks,



and set requirements for the product according to market standards.
- Guide the plant production teams by providing them with new product target volume projections for 3 years, and new SKUs which is to be produced at the plant. Evaluate if additional Capex is to be provided for manufacturing of new product.
- Conduct market trials before launch benchmark the application of the new products vs the competition.
- Provide feedback to RD / Production based on Market trial output

Market estimation, Pricing Business Modelling

- Map Birla White s potential in the new category we aim to enter by forecasting the volume estimations based on the market size and segmentations of the category.
- Define the variants and the type of SKUs to be launched of the product according to the consumer needs and market standards.
- Create the pricing of the product based on the RM costs, variable costs fixed costs, schemes and discounts, retailer/stockist margins, and Birla White margin.
- Conduct the ficial analysis of the product by working out the PL of the products and assessing revenue generated by the product.
- Incorporate all above inputs in final business model for the product and align the same with senior management for launch.

Proposal drafting for approvals

- Prepare final proposal for approval to launch / reintroduction of new Product / Category

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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