Role Overview

Were looking for a Social Media Specialist who can not only create engaging content but also drive real business results via DM marketing, automation, content writing and lead generation. You'll be responsible for managing social platforms, especially on Linkedin, end-to-end—from content planning to reporting and performance tracking—while staying on top of trends, tools, and the needs of a tech-savvy audience.

Key Responsibilities

- Build and manage monthly social media calendars across Instagram, LinkedIn, Facebook, YouTube, etc.
- Write captions for LinkedIn, hooks, and post copy tailored to Cloud, AI, Data, and Tech audiences
- Manage DM interactions and lead conversations with prospects and learners
- Use tools like ManyChat for DM automation and lead nurturing
- Identify and implement tactics for organic lead generation through social channels
- Collaborate with content creators and designers to ensure high-quality visuals and videos
- Track performance metrics: engagement, reach, leads, traffic, etc., and create weekly/monthly reports
- Stay updated on EdTech trends, reels/audio trends, and algorithm changes




- Work closely with marketing teams to align content with launches, webinars, and campaigns

Must-Have Skills

- 3+ years of experience in social media and/or digital marketing
- Solid understanding of Instagram, LinkedIn, YouTube & Facebook dynamics
- Hands-on experience with DM marketing & automation (e.g., ManyChat)
- Ability to generate and qualify leads via social media
- Experience in creating social media performance reports using native insights or tools
- Excellent command of English (copywriting & communication)
- Knows what’s trending in EdTech, AI, and career-building niches
- Understands the visual standards for Reels, Shorts, and carousels
- Familiar with scheduling tools and marketing funnels

Bonus Points If You Have

- Experience working in or with EdTech brands
- Exposure to personal branding or influencer accounts
- Prior involvement in course launches or community engagement
- Knowledge of basic paid ad strategy is a plus

Qualification

Graduate from a reputed college/university

Portfolio or past work on campaigns, posts, reports, or social calendars is a plus

📌 Social Media Specialist (Delhi)
🏢 K21 Academy
📍 Delhi