Dear Candidate.

Job description

Job Title: Performance Marketing Manager
Role Overview
We are looking for a highly driven and hands-on Performance Marketing Manager to lead and scale paid marketing efforts for AstroSage & AstroSageAI. This role requires not just strategic thinking but also strong execution capabilities, including ad creative ideation and development.
The ideal candidate should be comfortable managing end-to-end campaignsfrom strategy to executionand should have experience in creating high-converting ad creatives (copies, hooks, angles, basic design/video understanding).
Key Responsibilities

- Plan, execute, and optimize large-scale performance marketing campaigns across Google Ads, Meta Ads, App Campaigns, Affiliates, and Influencer Marketing.

- Drive user acquisition, registrations, engagement, and revenue growth through data-driven strategies.

- Own and manage key performance metrics including ROAS, CAC, LTV, conversion rates, and budget allocation.

- Develop and test ad creatives, copies, hooks, and campaign angles to improve performance (hands-on involvement required).

- Collaborate closely with design and content teams, while also being capable of independently conceptualizing ad creatives.

- Lead audience targeting, funnel optimization, A/B testing,



and campaign scaling strategies.

- Analyze campaign data, identify trends, and provide actionable insights to leadership.

- Mentor junior team members and coordinate with external agencies/vendors if required.

- Explore and experiment with new growth channels, tools, and AI-driven marketing solutions.

Requirements

- MBA/PGDM in Marketing (preferred).

- 3–7 years of experience in performance marketing (B2C/digital platforms preferred).

- Proven track record of scaling paid campaigns with measurable ROI.

- Robust hands-on experience with Google Ads, Meta Ads, and analytics tools (GA, Ads Manager, etc.).

- Experience in creating or directly contributing to ad creatives (copies, scripts, hooks, angles; basic understanding of design/video is a plus).

- Ability to manage large budgets and multiple campaigns simultaneously.

- Strong analytical, problem-solving, and decision-making skills.

- Excellent communication and team leadership abilities.

Bonus (Good to Have)

- Experience in app marketing or subscription-based platforms

- Familiarity with AI tools for creative generation and campaign optimization

- Prior experience in astrology/spiritual or consultation-based platforms

📌 Performance Marketing Manager (Noida)
🏢 OJAS Softech
📍 Noida