Job description

Job Title: Digital Marketing Head/Manager - SaaS, AI & E-commerce
Company: Rhysley Private Limited
Location: Mohan Cooperative
Job Type: Full-time (5 Days Working)

About Us: Rhysley Private Limited is a leading player in the garment and technology space, managing a portfolio of fashion and SaaS-based HR Tech products. Alongside our premium fashion brand Mehar, we have launched Helixta HR an intelligent, cloud-based Human Resource Management System that simplifies recruitment, onboarding, attendance, payroll, and performance tracking all from one seamless platform.

Job Summary: We are seeking a highly strategic and tech-savvy Digital Marketing Manager to lead our digital presence across garment and SaaS verticals. The candidate will play a dual role: leading aggressive growth and brand visibility for Rhysley and Mehar, while building awareness, lead generation, and digital presence for our HR Tech platform Helixta HR.

Key Responsibilities: Digital Strategy & Execution:

- Develop and execute a unified digital marketing strategy tailored for both SaaS (B2B tech) & E commerce (Fashion)
- Use data-driven insights and competitive research to position Helixta HR in the HR Tech industry.

SaaS Platform Marketing:

- Build and scale digital campaigns for www.rhysleyhr.com focused on lead generation, inbound traffic, and client acquisition.
- Create product-led marketing content like whitepapers, explainer videos, emailers, etc.

Website & SEO Optimization:





- Optimize Websites SEO, performance, and UX.
- Manage technical SEO, content strategy, and web analytics.

Performance & Paid Marketing:

- Run PPC campaigns across Google Ads, LinkedIn, Facebook, and Instagram.
- Drive conversions for both D2C and B2B models using high-ROI funnels.

Content & Social Media:

- Lead the content calendar and storytelling for brand and product communication.
- Engage on LinkedIn, Instagram, and YouTube to grow organic visibility.

AI/ML in Marketing (Preferred):

- Use AI tools for audience targeting, email personalization, and chat bot integrations on SaaS platforms.

Analytics & Reporting:

- Track KPIs, campaign ROIs, and customer acquisition metrics across platforms.
- Present insights regularly to stakeholders to inform future campaigns.

Team Collaboration:

- Lead a small cross-functional team of SEO specialists, designers, and performance marketers.
- Coordinate with Sales & Tech teams for product-market alignment (especially Rhysley HR).

Qualifications:

- Bachelor's or Masters in Marketing, Digital Strategy, or relevant field.
- 10-15 years of experience in digital marketing with both SaaS & e-commerce experience.
- Hands-on with tools like Google Analytics, Hub Spot, SEMrush, Zoho, or similar.
- Experience with SaaS lead generation funnels, webinars, B2B sales campaigns is a plus.
- Solid communication, analytical thinking, and growth mindset.

📌 Head Digital Marketing (New Delhi)
🏢 Rhysley
📍 New Delhi