Roles and Responsibilities :

- Manage both online and offline marketing activities including branch-level promotions, dealer branding, events

and activation campaigns.
• Coordinate with Product Teams for the development of marketing collaterals, including brochures, flyers,
standees, banners, digital creatives, sales toolkits, and campaign materials.
• Manage end-to-end execution of branding activities across branches and partner locations, ensuring timely
deployment and brand consistency.
• Coordinate with internal stakeholders and external agencies/vendors for the execution of offline and digital
marketing initiatives.
• Conceptualise, develop, and execute WhatsApp marketing campaigns to drive customer engagement and
lead generation.
• Plan, manage,



and optimise digital marketing campaigns across platforms to generate qualified leads for UCV,
Two-Wheeler, and Three-Wheeler segments.
• Monitor campaign performance, track KPIs, and ensure lead quality and conversion efficiency.
• Oversee website content updates, landing page optimisation, and coordinate with agency partners for
enhancements.
• Monitor and improve Google ratings and online reputation through structured review management
initiatives.
• Ensure adherence to brand guidelines across all marketing communication materials

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📌 Marketing Specialist (Chennai)
🏢 Hinduja Leyland Finance
📍 Chennai