Role & responsibilities

- Develop and execute referral sales and marketing strategies to increase patient referrals and revenue growth.
- Build and maintain robust relationships with referring doctors, clinics, nursing homes, diagnostic centers, corporates, and healthcare partners.
- Identify new referral opportunities and expand the hospitals referral network.
- Coordinate with consultants, specialty departments, and operational teams to ensure smooth referral management.
- Conduct regular field visits to referral partners and healthcare providers.
- Organize CMEs, doctor engagement programs, health camps, awareness initiatives, and promotional activities.
- Monitor referral trends, competitor activities, and market intelligence to improve business performance.
- Ensure timely communication, feedback, and service support to referral partners.




- Develop branding and marketing initiatives to strengthen hospital visibility and reputation.
- Track referral conversion, patient feedback, and business performance metrics.
- Prepare MIS reports, referral analysis, and monthly business development reports.
- Lead and mentor the referral sales and marketing team to achieve organizational targets.
- Coordinate with insurance companies, TPAs, corporates, and institutional clients for business tie-ups.
- Ensure high standards of customer service and relationship management.
- Support digital marketing and outreach initiatives related to referral business growth.

Experience in hospital referral management is preferred.

📌 Manager - Sales & Marketing (Chennai)
🏢 Apollo Hospitals
📍 Chennai