Job Description -Area Sales Manager (ASM) Chennai
Position: Area Sales Manager (ASM)
Location: Chennai, Tamil Nadu
Industry: FMCG Food Preparations & Ingredients
Experience: 6-10 Years
About the Role
VVD & Sons is looking for a dynamic and result-oriented Area Sales Manager (ASM)
to drive sales growth, strengthen distribution, and expand market presence across
Chennai. The ideal candidate should have proven FMCG sales experience, preferably
with a leading national brand in Food Preparations & Ingredients, along with expertise
in General Trade, distributor management, and execution of market development
initiatives.
Key Responsibilities
Sales & Business Development
Drive primary and secondary sales to achieve monthly, quarterly, and annual
business targets.
Develop and implement sales strategies to maximize market share and revenue.
Ensure effective execution of sales plans across assigned territories.
Identify new business opportunities and expand market penetration.
Distribution & Channel Management
Manage and strengthen the distributor network to ensure seamless product
availability.
Drive expansion of General Trade (GT) channels by appointing new distributors
and retailers.
Ensure optimum distributor ROI through effective stock planning and inventory
management.
Improve numeric and weighted distribution across the territory.

Market Development
Plan and execute Below-The-Line (BTL) promotional activities to improve brand
visibility and consumer engagement.
Monitor in-store merchandising, product visibility, and retail execution.
Conduct market visits to understand customer needs, competitor activities, and
emerging market trends.
Sales Operations & Analytics
Analyse secondary sales, sales and distribution (S&D;) performance, and territory-wise business trends.
Monitor sales KPIs, productivity,



and distributor performance.
Prepare regular sales reports, forecasts, and business reviews.
Recommend corrective actions based on market insights and performance analysis.
Team Management
Lead, coach, and motivate Sales Officers and field sales representatives.
Set performance goals and conduct regular performance reviews.
Ensure adherence to company sales processes and reporting standards.
Infrastructure Development
Build a robust sales and distribution infrastructure to support exponential business growth.
Strengthen market coverage by improving beat plans, route productivity, and retailer engagement.
Drive capability building across the sales team and distribution partners.
Desired Candidate Profile: Bachelor's Degree in Business Administration, Marketing, Commerce, or a related
field.
6 to 10 years of FMCG sales experience, preferably with national brands in Food Preparations & Ingredients.
Strong experience handling multiple product categories.
Proven expertise in General Trade (GT) sales and distributor management.

Hands-on experience in planning and executing BTL promotional activities.
Solid understanding of Sales & Distribution (S&D;) and secondary sales
analysis.
Excellent analytical, negotiation, communication, and relationship management
skills.
Experience in developing distribution infrastructure and driving business
expansion.
Proficient in MS Excel, PowerPoint, and sales reporting tools.
Key Skills
FMCG Sales
Area Sales Management
General Trade (GT)

Modern Trade (MT)

Instutional
Distributor Management
Channel Sales
Secondary Sales Analysis
Sales & Distribution (S&D;)
Business Development
Team Leadership
Merchandising
Dealer & Retailer Management
Demand Planning
Inventory Management
Negotiation Skills
Analytical Skills
Preferred Industry - FMCG
Food Preparations
Food Ingredients

📌 Area Sales Manager (Chennai)
🏢 CIEL HR
📍 Chennai