JOB SUMMARY

The person will be responsible for planning, executing, and optimizing performance marketing campaigns across Meta Ads, Google Ads, Email Marketing, and Affiliate Marketing channels. He/She will work closely with internal stakeholders and external partners to drive qualified traffic, generate leads, and improve ROI across all digital channels. This is a hands-on role that requires a strong analytical mindset, proficiency in MS Excel, and a passion for data driven marketing.

KEY DELIVERABLES

- Develop, implement, and manage paid search, display, and video campaigns
- Manage campaigns across Meta Ads, Google Ads, Bing Ads, LinkedIn, and E-Mail Marketing
- Conduct keyword research & analysis to identify new opportunities for targeting & optimizing campaigns
- Create and manage ad copy and creative assets that are optimized for conversions
- Continuously monitor and optimize campaigns to ensure maximum ROI and efficiency
- Work closely with the content team to develop landing pages that are optimized for campaigns
- Track and report on key performance metrics including traffic,



conversions, and revenue
- Stay updated with the latest digital marketing trends, tools, and best practices

DESIRED CANDIDATE

- Prior experience in search engine marketing and paid advertising
- Expertise in Meta Ads, Google Ads, Bing Ads, LinkedIn Ads, etc
- Experience with A/B testing and conversion rate optimization
- Must be proficient in using MS Excel
- Robust analytical skills
- Excellent communication and collaboration skills
- Ability to excute multiple campaigns during the seasons

KEY POINTS

Job Type: Permanent | In-Office (No Hybrid/Remote)

Location: Raheja Towers, Anna Salai (Mount Road), Chennai

Industry: Consumer Durable

Workdays: Monday to Friday

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Executive (Chennai)
🏢 Vaya life
📍 Chennai