About the Role We are looking for a dynamic and creative Product Platform Marketing Manager PPM to drive demand generation content development and go-to-market execution across CloudAngles product suite including CloudOptimax QAngles mLangles TestingAIde Dangles and more This role is ideal for someone with a strong B2B tech marketing mindset and the ability to translate platform capabilities into compelling customer value Key Responsibilities 1 Marketing Qualified Leads MQLs Execute targeted demand-generation campaigns to drive high-quality MQLs Collaborate with sales teams to refine MQL definitions and lead nurturing workflows Track measure and report lead-to-opportunity conversion metrics 2 Content Development Research draft and publish whitepapers case studies blogs and thought-leadership material Create use-case-driven demo scripts and collateral tailored to buyer personas CIOs CTOs QA Managers Data Scientists etc Develop LinkedIn campaigns email content event collaterals and sales outreach copy 3 Go-To-Market GTM Execution Contribute to GTM plans for product launches and new feature rollouts Build persona-aligned sales decks and pitch assets for industries such as Pharma BFSI Manufacturing and more Work closely with product and engineering teams to ensure messaging aligns with market needs 4 Sales Enablement Provide sales teams with battle cards pitch decks demo narratives and competitive intelligence Participate in customer conversations to support platform storytelling and articulate business value Translate product capabilities into impact-driven outcomes that influence client decisions 5 Event Campaign Support Support the execution of webinars LinkedIn Lives industry events e g Q2B FinOps expos and product showcases Manage marketing automation tools such as Apollo ActiveCampaign and LinkedIn Ads for lead outreach and engagement Monitor campaign ROI and optimize strategies for improved conversions Core Skills Strong B2B SaaS technology marketing orientation with a sales-driven approach Proficiency in creating structured content whitepapers case studies blog articles and pitch decks Hands-on exposure to MarTech CRM tools HubSpot Apollo LinkedIn Sales Navigator GA4 etc Foundational understanding of cloud AI ML data platforms and quantum technologies training will be provided Analytical mindset with the ability to interpret funnel metrics and campaign performance Excellent written verbal and presentation communication skills Role Expectations Deliver a consistent flow of high-quality MQLs contributing to pipeline growth Build a strong repository of persona-based content blogs demos whitepapers Support measurable uplift in customer conversions through compelling marketing assets Maintain robust collaboration with sales teams and receive positive feedback on enablement materials Demonstrate ownership of end-to-end platform marketing initiatives