We are seeking an experienced Senior Digital Marketing Manager with robust CRM strategy and lifecycle marketing expertise to lead our digital growth initiatives In this role you will oversee the planning execution and optimization of multi-channel digital campaigns while owning the customer engagement strategy across our CRM platforms You will collaborate closely with cross-functional teams Brand Product Sales Analytics and Customer Success to create personalized data-driven marketing programs that increase acquisition drive conversion and enhance retention The ideal candidate combines strategic thinking with hands-on execution backed by a deep understanding of customer journey design segmentation automation and performance analytics Key Responsibilities Develop and lead an integrated digital marketing strategy across channels including paid media social SEO SEM email mobile and web Own CRM strategy including segmentation automation workflows lifecycle marketing and personalized communication Manage end-to-end digital campaigns from planning and creative briefing to execution optimization and reporting Partner with analytics teams to track KPIs measure campaign performance and generate actionable insights Implement A B testing frameworks to improve conversion engagement and retention across channels Oversee CRM tools Salesforce HubSpot Braze Klaviyo or similar and ensure data integrity accuracy and effective use Collaborate with product and sales teams to align marketing initiatives with business priorities and customer needs Lead mentor and support junior team members to drive best-in-class marketing execution Manage budgets forecast digital spend and report on ROI Stay current with industry trends emerging technologies and best practices in digital and CRM marketing Qualifications Bachelor s degree in Marketing Communications Business or a related field advanced degree a plus 5-8 years of progressive digital marketing experience with at least 3 years in CRM or lifecycle marketing Proven success in developing multi-channel digital strategies and CRM programs that drive measurable growth Strong understanding of customer segmentation marketing automation journey mapping and personalization Expertise with CRM and marketing automation platforms e g Salesforce Marketing Cloud HubSpot Braze Marketo Highly analytical with experience using tools such as Google Analytics Looker Tableau or similar Excellent communication project management and leadership skills Ability to thrive in a fast-paced collaborative environment Job Type Full-time Pay 30 000 00 - 35 000 00 per month Work Location In person

📌 Senior Social Media Manager (Kerala)
🏢 Influocial Technologies
📍 Kerala