Designation - PPC Expert DMM Experience 5 years Salary Upto 70 k Month We are seeking a performance-driven digital expert who thrives on data creativity and scale The ideal candidate has hands-on experience managing large ad spends 25L month across multiple platforms and knows how to turn insights into measurable growth This role demands a blend of analytical precision creative strategy and technical expertise to optimize performance across paid owned and earned media channels Key Responsibilities Performance Marketing Meta Google Ads Develop execute and scale campaigns across Facebook Meta Google Search Performance Max YouTube Display and Shopping Own the full funnel from prospecting to retargeting while ensuring efficiency in CTR CPM CPA and ROAS metrics Conduct deep performance analysis to identify high-impact creatives audiences and offers Manage ad budgets up to 25L month ensuring optimal pacing scaling and ROI Build and refine account structures for better testing reporting and campaign health Run systematic A B tests on creatives copy landing pages and audiences Tracking Measurement Analytics Implement and maintain tracking systems using Google Tag Manager GTM GA4 and Conversion APIs Set up advanced triggers variables and events to capture user behavior and conversions accurately Debug and troubleshoot data discrepancies across platforms using Tag Assistant and Chrome DevTools Maintain alignment between GTM GA4 ad platforms for end-to-end attribution Bonus Implement privacy-compliant server-side tagging setups Creative Copy Strategy Collaborate with the creative team to develop thumb-stopping ad visuals and compelling copy Identify what drives performance hooks offers user-generated content or branded narratives Translate insights into actionable creative briefs that align with campaign objectives Retention Lifecycle Marketing Plan and execute customer retention campaigns through Email WhatsApp SMS and Push Use CRM tools like Klaviyo Mailmodo or HubSpot to automate user journeys welcome cart abandonment win-back and post-purchase flows Segment audiences using behavioral and RFM logic to deliver personalized communication Analyze campaign metrics open rates CTRs conversions to optimize engagement and revenue Ensure cross-channel alignment between retention efforts and paid remarketing campaigns Data-Driven Decision Making Use data visualization tools to present insights and performance narratives to stakeholders Identify inefficiencies wasted spend and growth opportunities across channels Deliver actionable insights not just reports to guide creative landing page and funnel optimization efforts Core Competencies Deep expertise in Meta Ads Manager and Google Ads ecosystem Strong grasp of tracking attribution and conversion optimization Proven ability to handle and optimize large-scale ad spends Analytical mindset with command over data interpretation and reporting Creative flair for copywriting and visual direction Hands-on experience in CRM marketing automation tools Proactive problem-solving with attention to detail and cross-team collaboration Who You Are A performance marketer who s equally analytical and creative Obsessed with metrics but understands the human behavior behind them Constantly testing learning and refining for better outcomes Thrives in quick-paced environments with ownership and accountability Job Type Full-time Pay 50 000 00 - 70 000 00 per month Work Location In person

📌 Ppc Expert (Gujarat)
🏢 SasteGhar.com
📍 Gujarat