Meta Ads Google Ads Expert will manage all paid advertising campaigns on Facebook Instagram Google Search Display and YouTube The role is responsible for generating high-quality leads for admissions reducing cost per lead improving campaign performance and ensuring maximum ROI Key Responsibilities 1 Campaign Setup Management Create manage and optimize Meta Ads Facebook Instagram Run Google Ads campaigns Search Display Discovery Performance Max and YouTube Set up conversion tracking custom audiences and remarketing Maintain daily budgets and ensure smart spending 2 Lead Generation Performance Optimization Generate high-quality leads for courses and admissions Monitor CPAs and CPLs and reduce costs using optimization strategies Improve click-through rates CTR impression share and conversions A B testing of creatives landing pages and ad copies 3 Reporting Analytics Prepare daily weekly and monthly performance reports Analyse campaigns using Google Analytics Tag Manager and Ads Manager Identify trends top-performing campaigns and risk areas Share insights with the marketing and management teams 4 Keyword Audience Research Conduct keyword research for Google Ads Update negative keywords placements and targeting lists 5 Landing Page Coordination Work with the web SEO team to improve landing page quality Ensure UTM parameters and tracking links are working correctly Improve Quality Score and user experience 6 Compliance Quality Check Follow Meta and Google ad policies strictly Ensure ads creatives and content are approved without issues Prevent account restrictions or disapprovals 7 Collaboration Strategy Work with content design and admissions teams for creative and message planning Plan monthly budgets and admission-focused campaigns Suggest new strategies for conversion and lead quality improvement Required Skills Strong knowledge of Meta Ads Manager Google Ads Experience in lead generation education sector preferred Good analytical and reporting skills Strong English writing skills Ability to manage high-budget campaigns 50 000-5 00 000 per month Good understanding of tracking pixels and conversion events Knowledge of Google Tag Manager Analytics and UTM tracking Experience 2 to 4 years of experience in Meta Google Ads management Experience in the education industry is a strong plus Certifications in Google Ads or Meta Blueprint are preferred Salary 25K to 35K Upto Job Types Full-time Permanent Pay 25 640 59 - 33 373 07 per month Benefits Versatile schedule Leave encashment Paid sick time Education Secondary 10th Pass Preferred Experience Social media marketing 3 years Required Work Location In person

📌 Social Media Executive (Uttar Pradesh)
🏢 INSTITUTE OF MANAGEMENT & TECHNICAL STUDIES EDU.
📍 Uttar Pradesh