The VP - Marketing will lead the strategic planning execution and performance optimization of integrated marketing campaigns across ATL Above-the-Line BTL Below-the-Line and Digital channels This role requires a seasoned advertising skilled with deep agency experience and proven success in managing cross-functional marketing initiatives brand strategy and consumer engagement The ideal candidate is both creative and data-driven with an eye for innovation and brand storytelling Key Responsibilities ATL Marketing Brand Strategy Develop and lead TV print radio and outdoor campaigns with impactful brand messaging Manage media buying and planning across traditional channels to optimize reach and frequency Work closely with creative teams agencies for campaign ideation production and roll-out BTL Activations Engagement Design and implement experiential marketing events retail promotions and grassroots activations Collaborate with sales and regional teams to tailor BTL programs for different market segments Monitor ROI of offline activations through lead generation engagement metrics and sales uplift Digital Marketing Leadership Oversee performance marketing programmatic ads social media strategy SEO SEM content marketing and influencer campaigns Lead data-driven initiatives to drive customer acquisition retention and funnel optimization Integrate CRM analytics and marketing automation tools to enhance campaign effectiveness Agency Partner Management Manage relationships with creative media digital and activation agencies to ensure high-impact delivery Negotiate budgets and contracts with media partners vendors and service providers Budgeting Performance Measurement Own the annual marketing budget forecast spends and ensure cost-efficiency across channels Track KPIs and campaign effectiveness using tools like Google Analytics Power BI and third-party research Job Types Full-time Permanent Pay 2 000 000 00 - 3 000 000 00 per year Experience Advertising Industry 10 years Required Location Bhubaneshwar Orissa Required Work Location In person

📌 Vp-marketing- Advertising Inds. Is A Must (Orchha)
🏢 Infinium Associates
📍 Orchha