Founded in 2016 Katalon is the category leader in AI-augmented software testing empowering hybrid testers those blending manual automation and AI skills to deliver exceptional digital experiences Katalon enables software teams of any size to deliver world-class customer experiences faster easier and more efficiently Since its first launch Katalon has experienced tremendous growth serving more than 30 000 teams across 80 countries many of which are in the Fortune Global 500 Katalon has been named a G2 Leader in software testing for 11 consecutive quarters and a Great Place to Work for three consecutive years We re looking for a Principal Product Marketing to define and drive the go-to-market strategy for Katalon s automated testing solutions This senior role requires both technical fluency in Quality Assurance QA and adjacent domains DevOps software development IT operations along with the product marketing expertise to translate innovation into customer value You ll shape core messaging define user personas craft content and lead launch plans across our product portfolio Your work will enable sales and partners influence campaigns and deliver market intelligence that informs our roadmap Most importantly you ll be the bridge between our products and the QA leaders and professionals we serve You ll collaborate with a global team of marketing product and sales professionals to drive GTM success in a fast-paced high-growth market Along the way you ll gain access to the latest AI tools professional development opportunities and training to strengthen the skills that will accelerate your career What You ll Do Go-to-Market Launch Leadership Develop and execute launch strategies for new products and major releases Define target personas and segmentation identifying the highest-value opportunities Build differentiated positioning that sets Katalon apart in the QA market Messaging Market Narratives Create messaging frameworks that resonate with technical users and business leaders alike Translate testing capabilities into clear outcomes faster delivery reduced risk stronger quality Tell a unified story across the Katalon portfolio that highlights cross-product value Market Buyer Insights Conduct deep analysis of QA and testing trends competitive landscape and customer needs Apply insights to influence roadmap priorities and GTM strategy Build relationships with analysts and thought leaders in QA and software testing Enable Sales Partners Deliver enablement programs including pitch decks demos battlecards and competitive intelligence Partner with sales leadership to refine field messaging and address real-world objections Support channel partners with training and sales tools to expand Katalon s reach Content Campaign Support Oversee creation of assets such as case studies solution briefs and customer stories Shape sales plays for core go-to-market and competitive campaigns Collaborate with demand generation on campaigns that drive acquisition and retention Contribute to thought leadership and industry-facing content that reinforces Katalon s leadership Leadership Collaboration Track and understand KPIs to measure product marketing effectiveness and pipeline impact Act as the connective tissue across sales product demand generation customer marketing and partner marketing for the solutions you are covering Requirements Experience 12 years of B2B product marketing ideally in QA DevOps software development or IT operations Framework Hands-on application of the Pragmatic Marketing Framework Technical Acumen Comfort with technical buyers and concepts in QA test automation CI CD and modern software development practices Go-to-Market Excellence Proven success in launches messaging and positioning for technical products Sales Enablement Impact Track record of building tools and training that improve sales outcomes Collaboration Ability to align cross-functional stakeholders and influence without direct authority Communication Exceptional storytelling written and verbal communication skills Benefits At Katalon we bring together self-starting open-minded and talented people while actively promoting a transparent and growth-enabling working environment But don t just take our word for it Take a better look below Total Remuneration Satisfying your financial goals through competitive compensation and periodic performance bonuses Growth Rewards Thriving professionally through employee enablement a culture of trust and rewarding performance Physical Mental Health Staying healthy through comprehensive health plans and generous paid leaves Diversity Equity Inclusion Becoming part of a global team that celebrates differences and equal prospect Katalon is proud to be an equal-opportunity employer We care about our people and celebrate our differences We want to work with talented collaborative and innovative people We do not discriminate in hiring or any employment decision based on race color religion national origin age sex including pregnancy childbirth or related medical conditions marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other characteristics protected by law

📌 Principal - Product Marketing (Karnataka)
🏢 Katalon
📍 Karnataka