Job Title Email Marketing Specialist - Lead Generation Location Mohali 8A Job Type Full-Time Experience 2-5 Years Contact (phone hidden) hr skylanesolutions co Company Skylane Solutions Job Summary We are seeking a skilled Email Marketing Specialist to develop and execute high-converting email campaigns focused on generating qualified leads for our Digital Marketing Services You will be responsible for end-to-end email marketing including strategy content creation automation segmentation and performance tracking Key Responsibilities Plan develop and execute lead generation email marketing campaigns Create targeted email lists based on audience behavior demographics and campaign goals Write compelling email content and subject lines that drive engagement and conversions Set up and manage automation workflows and drip campaigns Conduct A B tests to optimize email performance open rate click-through rate conversion Track campaign metrics and generate performance reports with actionable insights Ensure compliance with email marketing regulations e g CAN-SPAM GDPR Collaborate with the marketing and sales teams to align campaign goals with business objectives Stay updated on industry trends and tools to continuously improve campaign effectiveness Requirements 2 years of experience in email marketing with a focus on lead generation Proficiency with email marketing platforms e g Mailchimp Active Campaign HubSpot Strong understanding of segmentation personalization and automation strategies Excellent written communication skills and attention to detail Analytical skills to interpret campaign data and optimize performance Familiarity with digital marketing services and client acquisition processes Why Work With Us Competitive salary Flexible working environment Opportunity to grow in a fast-paced digital marketing industry Work with a collaborative and result-driven team How to Apply Send your resume and examples of previous email campaigns if available to hr skylanesolutions co For any questions reach out at (phone hidden) Job Types Full time Permanent Work Location In person