The Role The position requires a candidate who understands both traditional and digital marketing activities and who can blend a creative approach to design and content with strong analytical abilities and experience of using data to inform plan and target campaigns effectively across the spectrum of activities from social media content media relations to webinars and events The Marketing Specialist will be responsible for creating and implementing marketing campaign plans to raise brand profile and drive quality lead generation customer acquisition and retention across the full portfolio of ICF s business primarily supporting Europe The role will sit within the E A s Business Development Team but will require collaboration and networking with i LOB leads across Europe and ii ICF marketing team iii the corporate marketing team in Virginia as well as managing external suppliers agencies as required Main Responsibilities Support with the development and execution of marketing plans for European centric Lines of Business LOBs Support organization of ICF branded technical events in Europe online and offline like webinars roundtables workshops Knowledge in European Market is not mandatory Support teams for events client roundtables exhibitions speaker opportunities sponsorships etc aligned to business priorities Project manage activity and campaigns Develop strong working relationships and clearly demarcate roles responsibilities with relevant business leads for each phase of the marketing plans Project manage and deliver marketing activities including day-to-day content creation for emails social media website SEO and PPC online marketing events exhibitions sponsorships speaker opportunities PR and other activities with the marketing team Increase brand awareness and recognition for ICF as global leaders within key strategic priorities Collate and analyse communications and messages ensuring consistency and adherence to brand guidelines Measure and report on the performance of marketing campaigns gain insight and assess against goals Build relationships and work closely with the Corporate Marketing team in Reston Virginia Work with the internal communications team to provide relevant content to raise awareness of activities new business wins and successes Basic Requirements Minimum 2 years of experience in marketing Demonstrable experience in b2b marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and implementing marketing campaigns and thought leadership content that engages educates and motivates Understanding of and experience in running lead generation using contemporary marketing tools and approaches Experience and knowledge of the main social media channels - LinkedIn Twitter Instagram Experience of using marketing automation platforms such as Marketo or similar platform for campaigns Up-to-date with the latest trends and best practices in online marketing and measurement Experience of using a social media engagement platform such as Oktopost Experience with website CMS - preferably Sitecore Personal Qualities Excellent written and verbal communication skills Understanding of traditional emerging marketing channels Proactive organized with strong time management planning skills Problem analysis and problem-solving Attention to detail ability to multi-task Ability to meet tight deadlines remain calm under pressure Creatively minded and resourceful - finding alternative solutions when a situation is complex or challenging and focus on getting cut through against the competition Commercially focused Able to link financial results to the impact of campaigns Listening negotiating influencing skills Credible articulate and diplomatic Experience skills in using software tools for creative designing will be a plus Working at ICF ICF is a global advisory and technology services provider but we re not your typical consultants We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges navigate change and shape the future Candidate AI Usage Policy At ICF we are committed to ensuring a fair and equitable interview process for all candidates based on their own skills and knowledge As part of this commitment the use of artificial intelligence AI tools to generate or assist with responses during interviews whether in-person or virtual is not permitted This policy is in place to maintain the integrity and authenticity of the interview process However we understand that some candidates may require accommodations that involve the use of AI If such an accommodation is needed candidates are instructed to contact us in advance at We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed New Delhi India II77

📌 Marketing Specialist (New Delhi)
🏢 ICF International
📍 New Delhi