Role Objective To own end-to-end marketing and direct demand generation for mandate projects including launch readiness sustenance activation agency management digital performance marketing offline activation CRM integration and brand communication ensuring targeted lead flow optimized CPLs and improved site-to-booking conversions This is a hands-on leadership role not a coordinator role Reports To Director Team Size 1 direct report Marketing Executive agency vendor ecosystem Experience Required 6-10 years minimum 4 years in real estate marketing Core Accountability Areas 1 Marketing Strategy Launch Readiness Build project-level GTM positioning hero messaging target customer cohorts Prepare launch marketing plan COS plan timelines war-room checklists Coordinate with BD team for support sales readiness Ensure zero-slip execution by planned launch dates 2 Creative Content Ownership- Lead creative brief development and approvals Manage brochures hoardings print ads radio scripts digital assets landing pages Ensure brand consistency across Company Review agency output quality timelines cost efficiency 3 Digital Performance Marketing- Run or supervise Meta Google LinkedIn campaigns Optimize CPL MQL SV and booking-level metrics Weekly dashboards on 1 Lead quality 2 CPL vs benchmark 3 CP vs direct mix 4 Micro-market insights 4 Direct Lead Enablement Drive direct walk-ins through digital and offline Own funnel Lead SV Booking Build and manage internal lead scoring routing rules Work with closures team to improve conversion 5 Offline BTL Activations- Plan execute 1 Canopy activations 2 Corporate connects 3 RWA campaigns 4 Mall activations 5 Weekend micro-events Vendor negotiation execution control 6 Outdoor Radio Media Planning- Evaluate and recommend OOH bus shelters highway media Manage cost GRP planning footprint selection Work with media agencies for 1 Radio campaigns 2 FCT planning 3 RJ integrations 7 Website SEO Ownership- Oversee updates for Company project microsites Ensure SEO hygiene and keyword ranking improvement Monitor traffic bounce rate conversion drop-offs 8 CRM Reporting Analytics Coordinate with the CRM team for 1 Lead flows 2 Integration 3 Booking dashboards Weekly reporting to management 1 Spend vs ROI 2 Source-wise performance 3 Direct vs CP contribution 9 Vendor Agency Management- Single point of contact for 1 Creative agency 2 Digital agency 3 Production vendors 4 Printing fabrication 5 OOH vendors SLA monitoring cost control performance evaluation Candidate Profile Must Haves Industry Experience Cat A B Real estate developer mandate firm Exposure Launch campaigns large-format OOH performance marketing Skills Hands-on execution and strategic planning Tools Meta Google Ads working level CRM Excel PowerPoint Leadership Managed at least 1-3 team members or agencies Communication robust briefing copy sense stakeholder handling Added Advantage Experience in plotted luxury or township launches KPIs Success Metrics CPL vs benchmark improvement Direct contribution to bookings Execution of launch calendar 100 on-time Lead-to-SV and SV-to-Booking uplift Microsite traffic uplift bounce reduction Agency performance delivery against SLAs Cost optimization across media categories Compensation CTC Range 8-12 LPA based on experience Incentives Performance-linked launch targets Other Travel reimbursement as per policy

📌 Agm – Marketing & Direct Sales (pune)
🏢 DC Consultants
📍 Pune