Job Title Area Sales Manager - Retail Sales Location Surat Baroda Vadodara Reporting To Regional Sales Manager -Retail Role Purpose The Area Sales Manager - Retail Sales will be responsible for driving secondary sales strengthening the dealer-distributor network expanding market coverage and achieving volume and value targets across Surat and Baroda markets The role demands strong execution relationship management and local market understanding Key Responsibilities Sales Market Expansion Achieve monthly quarterly and annual sales targets for Surat Baroda territories Drive secondary sales through effective retailer and dealer engagement Increase market penetration in textile belts industrial areas and residential markets Identify current outlets sub-dealers and growth pockets in assigned locations Distributor Channel Management Manage appointed distributors ensure proper stock planning and liquidation Appoint new distributors sub-dealers where required to improve coverage Maintain distributor ROI credit control and claim settlements Resolve channel conflicts and ensure smooth market functioning Team Management Lead and guide Sales Officers Sales Executives Conduct joint field visits training and regular performance reviews Ensure discipline in beat planning reporting and daily market working Retail Execution Visibility Ensure effective product placement signage and in-shop branding Execute company schemes promotions and trade marketing activities Monitor competitor pricing schemes and market movements Coordination Reporting Prepare daily weekly and monthly MIS and sales forecasts Coordinate with supply chain marketing and finance teams for smooth operations Ensure compliance with company policies and processes Key Skills Competencies Strong understanding of Surat Baroda retail markets Distributor and dealer relationship management Team leadership and execution capability Negotiation and conflict-resolution skills Data-driven decision-making Educational Qualification Graduate in any discipline MBA Sales Marketing preferred Experience 5-10 years in Retail Sales Minimum 2-3 years handling an independent area Experience in FMCG Building Materials Paints Construction Chemicals preferred Gujarat market exposure is a strong advantage Key Performance Indicators KPIs Secondary sales growth Distributor performance expansion Retail coverage visibility Scheme execution effectiveness Team productivity

📌 Area Sales Manager – Retail Sales (Surat)
🏢 Aswani Industries
📍 Surat