6-8 years of experience in Product Marketing Lifecycle Marketing or similar roles in digital-first app-led businesses OTT consumer tech or subscription-based models preferred Strong understanding of user behavior adoption funnels and product usage patterns Hands-on experience executing CRM and in-app communication campaigns Analytical mindset with the ability to interpret funnel metrics and convert insights into action Excellent communication and stakeholder management skills Strong written and verbal communication with clarity in user-facing messaging Ownership mindset with end-to-end accountability for campaign planning and execution Understanding of digital platforms and OTT ecosystems Job Type Full time Pay 1 700 000 00 - 2 000 000 00 per year