Job Description

Performance Marketing Strategy & Optimization Manager

Location: Chennai

About the Role

We are looking for a strategic, analytical, and customer-focused Performance Marketing Strategy & Optimization Manager to drive marketing excellence across the organization.

This role will establish and lead the Marketing Centre of Excellence (CoE), partnering with Performance Marketing, CRM, Product, Brand, Design, and Analytics teams to define acquisition strategies, improve customer journeys, and drive continuous optimization through experimentation. The role is responsible for shaping marketing strategy, developing optimization frameworks, and providing actionable recommendations that improve marketing performance and business outcomes.

This is not a campaign execution role. Instead, the role serves as the strategic and optimization arm of the Performance Marketing function by enabling teams through experimentation, customer insights, best practices, and data-driven recommendations.

Key Responsibilities

1. Performance Marketing Strategy

- Develop performance marketing strategies that support customer acquisition, activation, engagement, retention, and conversion objectives.
- Partner with Performance Marketing, CRM, Product, Brand, and Analytics teams to identify growth opportunities across the customer lifecycle.
- Recommend channel, audience, messaging, creative, and landing page strategies based on customer insights, market trends, and competitive analysis.
- Support go-to-market strategies for new products, features, and strategic initiatives.
- Identify opportunities to improve marketing efficiency, campaign effectiveness, and customer experience across digital touchpoints.

2. Marketing Centre of Excellence (CoE)

- Establish and drive the Marketing Centre of Excellence (CoE) by defining marketing frameworks, governance models, playbooks, and best practices.
- Own the organization's experimentation roadmap and prioritize high-impact optimization initiatives.
- Design and standardize A/B testing frameworks across landing pages, creatives, messaging, email, WhatsApp, SMS, onboarding journeys, and customer experiences.
- Collaborate with Performance Marketing, CRM, Product, Design, and Analytics teams to define hypotheses, prioritize experiments, and measure outcomes.
- Analyze experiment results and provide actionable recommendations to improve campaign performance and customer journeys.
- Build and maintain a centralized repository of experimentation learnings, optimization frameworks, and marketing playbooks.
- Evaluate AI tools,



marketing technologies, and industry best practices to improve marketing effectiveness and operational efficiency.
- Champion a culture of experimentation, innovation, and data-driven decision-making across the marketing organization.

3. Brand Strategy & Positioning

- Partner with the Brand and Creative teams to strengthen the company's brand strategy and positioning.
- Develop messaging frameworks that ensure consistency across acquisition, engagement, and retention channels.
- Review campaign messaging, creatives, and customer communications to ensure alignment with brand guidelines and business objectives.
- Recommend improvements to value propositions, messaging, and customer narratives based on customer insights and market trends.
- Support integrated marketing initiatives that enhance brand awareness, trust, and customer engagement.

4. Customer Journey & Conversion Optimization

- Analyze end-to-end customer journeys to identify friction points and optimization opportunities.
- Design and evaluate A/B tests to improve acquisition, activation, engagement, and retention.
- Recommend improvements to landing pages, onboarding flows, campaign messaging, user experiences, and conversion funnels.
- Partner with Product, UX, Engineering, CRM, and Performance Marketing teams to implement optimization initiatives.
- Measure the impact of optimization initiatives and recommend scalable improvements based on experiment outcomes.

5. Marketing Analytics & Insights

- Define KPIs and measurement frameworks for marketing initiatives and experimentation programs.
- Analyze marketing funnel performance, customer behavior, campaign effectiveness, and experiment outcomes.
- Develop dashboards and reports that provide actionable insights to stakeholders.
- Present strategic recommendations and optimization opportunities to leadership and cross-functional teams.
- Ensure marketing decisions are driven by data, customer insights, and measurable business impact.

6. Cross-functional Collaboration

- Act as a strategic partner to Performance Marketing, CRM, Product, Brand, Design, Analytics, Sales, and Customer Success teams.




- Facilitate cross-functional discussions to identify optimization opportunities and align on marketing priorities.
- Provide strategic recommendations that improve campaign planning, customer journeys, and marketing effectiveness.
- Coordinate with internal stakeholders and external partners to ensure alignment on strategic marketing initiatives.
- Promote knowledge sharing and adoption of Marketing Centre of Excellence frameworks and best practices across the organization.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Engineering, Communications, or a related field.
- 58 years of experience in Performance Marketing, Growth Marketing, Marketing Strategy, Digital Marketing, Marketing Analytics, or Conversion Rate Optimization (CRO).
- Strong understanding of digital marketing, customer acquisition, lifecycle marketing, and marketing funnels.
- Hands-on experience designing, executing, and analyzing A/B testing and marketing experimentation programs.
- Experience working closely with Performance Marketing, CRM, Product, Analytics, and Design teams.
- Strong analytical skills with experience using Google Analytics, Looker Studio, Search Console, Mixpanel, Amplitude, or similar analytics platforms.
- Solid understanding of landing page optimization, customer journey analysis, and conversion rate optimization.
- Excellent project management, stakeholder management, and problem-solving skills.
- Strong communication, presentation, and influencing skills.

Preferred Qualifications

- Experience in FinTech, BFSI, SaaS, Consumer Internet, or other digital-first businesses.
- Familiarity with CRM and marketing automation platforms such as WebEngage, CleverTap, MoEngage, Braze, or similar.
- Knowledge of SEO, CRO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
- Experience with AI-powered marketing, analytics, and productivity tools.
- Experience leading strategic marketing initiatives across multiple teams.

Key Competencies

- Performance marketing strategy
- Marketing experimentation & A/B testing
- Marketing Centre of Excellence (CoE)
- Customer journey optimization
- Conversion Rate Optimization (CRO)
- Marketing analytics & insights
- Brand strategy & messaging
- Strategic thinking
- Data-driven decision-making
- Cross-functional collaboration
- Project management
- AI-first marketing mindset
- Continuous improvement and innovation

Interested Candidate Reach out to : (phone hidden) /[email protected]

📌 Performance Marketing Strategy & Optimization Manager (Chennai)
🏢 CreditMantri Finserve
📍 Chennai