Role Overview We are looking for a highly experienced Digital Marketing Lead who is an expert in marketing automation AI-driven communication systems bulk messaging and lead generation The ideal candidate must be able to plan execute and optimize large-scale digital marketing campaigns while building intelligent automation systems AI chatbots and advanced tracking models This role requires deep knowledge of AI tools bulk email SMS platforms CRM automation social media processes analytics and lead funnel management Key Responsibilities 1 Marketing Automation Bulk Messaging Execute bulk SMS WhatsApp and email campaigns at scale up to lakhs of users Set up automation flows welcome journeys drip emails nurturing sequences Track o Number of reads o Delivery reports o Bounce lists o Engagement reports o Conversion ratios Maintain detailed logs and analytics for every campaign 2 AI Automation Chatbot Development Build and manage AI-driven chatbots for instant query responses Create conversational flows for o Lead capture o Auto-responses o FAQ generation o Student counseling support Use AI to automate follow-ups reminders and personalised messaging Integrate AI tools into CRM and websites 3 Lead Generation Funnel Management Develop strategies to generate new leads daily from multiple platforms o Google o Meta o LinkedIn o Affiliates o Organic channels Optimize conversion funnels through automation Track complete lead lifecycle from generation to closure Maintain and update lead databases accurately 4 Social Media Activation Manage activation of all social platforms Facebook Instagram LinkedIn YouTube etc Run targeted campaigns to increase engagement visibility and admissions Create and monitor content calendars with trending topics Oversee ad campaigns and ensure optimal performance 5 Content Strategy Follow-Up Execution Create new and impactful marketing content for o Emails o SMS o WhatsApp o Social Media Plan and execute robust AI-based follow-up sequences Develop educational content that motivates and guides students to join the programs 6 Data Management Reporting Maintain structured data for all campaigns and lead activity Prepare weekly and monthly dashboards o Lead count o Conversion ratio o Engagement reports o Content performance Present insights to management with actionable recommendations Required Skills Competencies Strong expertise in email SMS automation tools Mailchimp SendGrid WebEngage HubSpot etc Ability to send and manage lakhs of bulk messages with tracking Experience in AI automation platforms Zapier Make ChatGPT automation Dialogflow Botpress Proficient in CRM and lead management systems Strong understanding of digital marketing analytics and dashboards Ability to generate high-quality leads consistently Creative content writing skills for marketing communication Strong social media knowledge and campaign management Excellent communication leadership and team management abilities Qualifications Bachelor s Master s in Marketing IT Computer Science or relevant field 8-10 years of experience in Digital Marketing Minimum 4 years of hands-on experience in AI automation Proven track record in building AI chatbots and automation workflows Additional Preferred Skills Knowledge of landing page optimization Experience in education industry digital funnels bonus Expertise in re-targeting and remarketing campaigns Job Types Full-time Permanent Pay 80 461 54 - 98 118 93 per month Benefits Flexible schedule Leave encashment Paid sick time Location Noida Sector 16 Noida Uttar Pradesh Required Work Location In person

📌 Digital Marketing Lead (Uttar Pradesh)
🏢 INSTITUTE OF MANAGEMENT & TECHNICAL STUDIES EDU.
📍 Uttar Pradesh