- Head of D2C Direct-to Consumer Position Head of D2C Location Navi Mumbai Reporting To Executive Director Experience required 2-4 years About the Role We are looking for a energetic Head of D2C to lead and scale our direct-to-consumer business The ideal candidate will have hands-on experience in launching and growing online brands in India a deep understanding of consumer behavior and strong expertise in digital marketing and growth hacking This is a leadership role in a fast-paced startup environment demanding strategic vision execution excellence and the ability to multitask while leading a creative team Key Responsibilities D2C Business Leadership o Own and drive the end-to-end D2C business strategy and execution of the organization o Build and scale brand presence across digital platforms and marketplaces o Drive consumer acquisition engagement and retention through data-driven decisions Digital Growth Marketing o Plan execute and optimize Meta Ads Google Ads o Leverage consumer insights to design campaigns tailored for Gen Z and millennials o Monitor and analyze campaign performance ensuring strong ROI and CAC control Brand Creative Strategy o Collaborate with the creative team to deliver compelling content campaigns and brand storytelling o Guide use of creative tools e g Canva video editors design platforms for impactful consumer engagement o Ensure consistent brand voice and positioning across all channels Team Leadership o Lead and mentor a small creative and marketing team o Foster a collaborative high-performance culture o Manage external agencies and partners as needed Email hrconnect globalspace in Website www globalspace in Startup Agility o Wear multiple hats across marketing product operations and analytics o Quickly test learn and adapt strategies in a fast-evolving market o Stay ahead of consumer trends especially in beauty wellness and lifestyle categories Requirements Proven track record in launching and scaling a D2C brand in India Strong grasp of consumer behavior trends Hands-on expertise in Meta Ads Google Ads SEO and digital analytics tools Knowledge of marketplace platforms listing and ad runs preferred Creative mindset with ability to guide content campaigns and storytelling Familiarity with creative design tools e g Canva Sora Adobe Suite Strong analytical problem-solving and multitasking skills Experience managing teams in a startup environment is a plus KPIs Success Metrics The Head of D2C will be evaluated on Revenue Growth - Achieving and exceeding monthly quarterly sales targets Customer Acquisition Cost CAC - Reducing CAC through optimized campaigns Return on Ad Spend ROAS - Driving solid ROI across digital marketing channels Conversion Rate - Improving website app conversion performance Repeat Purchase Rate RPR - Building loyalty among Gen Z and millennial consumers Organic Growth - Increasing brand visibility through SEO and community engagement Team Performance - Effectively leading and scaling the creative marketing team What We Offer Opportunity to build and scale a consumer-facing brand from ground zero A high-growth startup culture with ownership and autonomy Exposure to cross-functional leadership and strategic decision-making Competitive compensation with performance-linked incentives Job Type Full-time Pay 900 000 00 - 1 000 000 00 per year Benefits Provident Fund Application Deadline 29 09 2025 Expected Start Date 29 09 2025