Key Responsibilities - Research identify and qualify potential leads through online research cold calling and other channels - Build and maintain a strong pipeline of prospective clients - Reach out to potential leads and schedule appointments or demos for the sales team - Maintain accurate records of leads prospects and customer interactions in the CRM system - Collaborate with marketing and sales teams to improve lead quality and conversion - Follow up with leads and provide timely responses to inquiries - Meet weekly and monthly lead generation targets Requirements - Bachelor s degree in Business Marketing or related field preferred - Proven experience in lead generation telemarketing or inside sales - Excellent communication and interpersonal skills - Robust organizational and time-management skills - Proficient in using CRM tools e g HubSpot Zoho Salesforce - Proficient in Linkedin Sales Navigator Apollo Lusha etc - Self-motivated with a results-driven approach Preferred Skills - Experience in B2B lead generation - Knowledge of email automation and LinkedIn prospecting tools - Understanding of digital marketing or similar industry ref updazz com