Job Title Digital Marketing Specialist Location Noida Job Type Full-time We are looking for a talented Digital Ads Associate for our beauty brand who has expertise in Google Meta and amazon advertising platforms to join our dynamic marketing team In this role you will be responsible for developing implementing and optimizing pay-per-click PPC and social media advertising campaigns across Google Ads Facebook Instagram and Amazon You will collaborate with the team devise comprehensive advertising strategies and drive impactful results through targeted campaigns Responsibilities Google Ads Campaign Management Develop and manage Google Ads campaigns across Search Display and Shopping networks Optimization Continuously optimize campaigns for better performance focusing on keywords ad copy bid strategies and landing pages Data Analysis Monitor and analyze performance data to identify trends and insights that drive campaign improvements A B Testing Perform A B testing on different ad variations and landing pages to maximize conversion rates Budget Management Efficiently manage advertising budgets to ensure maximum returns on investment Reporting Prepare detailed performance reports including ROI analysis and provide actionable insights Competitive Analysis Monitor competitor activity and industry trends to refine our advertising strategies Meta Ads Campaign Development Create and manage ad campaigns on Facebook and Instagram to align with brand goals Performance Monitoring Track and analyze campaign performance metrics CTR CPC CPA and ROAS and adjust strategies accordingly Audience Segmentation Develop and refine audience targeting and retargeting strategies to improve ad effectiveness Creative Testing Conduct A B testing for ad creatives copy and formats to optimize performance and engagement rates Collaboration Work with the content and design teams to develop compelling ad creatives that align with our brand image Reporting Provide weekly and monthly reports on campaign performance insights and recommendations for improvements Industry Trends Stay up-to-date with the latest trends in social media advertising and implement new strategies to keep our brand ahead of the curve Requirements Bachelor s degree in Marketing Advertising Business or a related field is preferred 1-2 years of proven experience in managing Google Meta and Amazon Ad campaigns with a strong track record of driving performance and ROI Strong analytical skills with the ability to interpret complex data and make informed decisions Excellent communication and client-facing skills with the capability to present insights and recommendations effectively Google Facebook and Amazon ads certification or equivalent is preferred Experience in the beauty or skincare industry is a plus Job Type Full time Pay Up to 50 000 00 per month Application Question s What is your current CTC What is your expected CTC What is your notice period Education Bachelor s Preferred Experience Digital marketing 1 year Preferred Work Location In person