We are looking for a highly motivated and detail-oriented SEO Analyst to join our digital marketing team The ideal candidate will be responsible for increasing organic visibility improving search engine rankings and driving traffic to client and in-house websites You will also be expected to analyze social media performance data across all platforms prepare insightful reports and develop strategies based on analytical findings This role is ideal for freshers with a passion for SEO data analysis and digital marketing Key Responsibilities Conduct keyword research and implement on-page and off-page SEO strategies Optimize website content for better search engine rankings and user engagement Manage and execute link-building strategies e g guest posting directory submissions blogger outreach Analyze and track SEO performance using tools like Google Analytics Search Console SEMrush Ahrefs etc Stay updated on the latest SEO and Google algorithm changes and best practices Collaborate with content creators designers and web developers to ensure SEO best practices are followed Monitor competitor strategies and suggest improvements Collect analyze and interpret data from all social media platforms Instagram Facebook LinkedIn etc and create performance reports and strategic recommendations Create and deliver weekly monthly SEO and social media reports to internal teams and clients Qualifications Bachelor s degree in Mass Communication Digital Marketing Computer Science or a related field 2-3 years of hands-on experience working with Search Engine Optimization of experience in the Digital Marketing field Showcase SEO certifications - Google Search Console Training Google Analytics Certification HubSpot SEO or any relevant courses on Data Analytics or Statistics etc Knowledge of HTML CSS Backend languages and website optimization is a plus Core understanding of On-Page and Off-Page SEO techniques tracking organic traffic bounce rates CTR and ranking changes Engagement Track records Preferred Skills Experience with Google Ads Meta Ads PPC campaigns are a bonus Team player with a proactive attitude and a solid desire to grow in the digital marketing field Ability to manage multiple projects simultaneously and meet deadlines Strong attention to detail especially in data analysis and reporting Communication skills and a keen willingness to learn Job Type Full-time Schedule Day shift Education Bachelor s Preferred Experience Digital marketing 4 years Preferred Work Location In person

📌 Seo Analyst (West Bengal)
🏢 NIPS Hotel Management, Shillong
📍 West Bengal