Position Overview We are seeking an innovative data-driven and strategic Head of Digital Marketing to lead all digital marketing initiatives for our resort The ideal candidate will be responsible for driving online visibility increasing direct bookings managing digital campaigns and leading a team to execute high-performing digital strategies aligned with resort business goals Key Responsibilities1 Digital Strategy Leadership Develop and implement a comprehensive digital marketing strategy across all online channels Lead the digital marketing team social media content performance marketing design Align online marketing initiatives with resort branding and sales goals Identify new digital opportunities and emerging trends relevant to hospitality 2 Performance Marketing Revenue Growth Oversee paid advertising campaigns Google Ads Meta Ads OTA ads display retargeting YouTube etc Optimize campaigns for ROI cost per booking CPB and revenue growth Collaborate with the Revenue Manager to drive direct booking performance and reduce OTA dependency Track booking funnels and conversion metrics 3 Social Media Content Strategy Set the creative direction for social media content across all platforms Oversee content calendars property shoots influencer partnerships and brand storytelling Ensure visually engaging high-quality content consistent with resort identity 4 Website SEO SEM Management Oversee the resort website s design content UX and conversion optimization Ensure SEO best practices to improve rankings and organic traffic Coordinate with website agencies and developers for updates and technical improvements 5 Online Reputation Community Engagement Manage guest reviews across platforms TripAdvisor Google OTAs Develop strategies to improve ratings and increase positive guest feedback Ensure timely and skilled responses to online reviews 6 Analytics Reporting Budgeting Monitor KPIs including traffic engagement campaign performance conversions and revenue Generate weekly monthly dashboards for management Plan and manage the digital marketing budget effectively Use analytics tools GA4 Search Console Meta Analytics CRM dashboards 7 Collaboration Cross-Functional Support Work closely with Sales Revenue F B and Events teams on promotions and seasonal campaigns Support resort events offers and experiences with digital strategy and online coverage Ensure consistent brand messaging across all digital and offline touchpoints Qualifications Requirements Bachelor s or Master s degree in Marketing Digital Marketing Hospitality or related field 5-10 years of experience in digital marketing preferably in hotels resorts luxury hospitality Strong knowledge of performance marketing social media strategy SEO SEM content creation and analytics tools Proven success in driving direct bookings and online revenue Leadership experience managing digital teams or agencies Strong creative sense analytical ability and attention to detail Excellent communication and presentation skills Key Competencies Strategic thinking leadership Performance marketing expertise Creative brand storytelling Data analysis decision-making Team management Problem-solving Innovation adaptability Job Type Full-time Pay 300 000 00 - 336 000 00 per year Work Location In person

📌 Head Of Digital Marketing - Resort (Lonavla)
🏢 QTONET PRIVATE
📍 Lonavla