What you will do Own and execute multi-channel demand generation campaigns email paid ads SEO webinars content syndication and partnerships Build and manage lead nurturing programs to move prospects through the funnel effectively Partner with Product Marketing to craft audience-specific messaging for campaigns Manage and optimize paid acquisition Google Ads LinkedIn Meta etc for ROI and efficiency Collaborate with the Sales team to align on lead quality scoring and follow-up processes Track performance metrics MQLs SQLs CPL pipeline contribution CAC etc and use insights to guide strategy Experiment with new channels partnerships and content formats to grow awareness among accountants bookkeepers and SMB finance leaders Own marketing automation workflows and ensure data accuracy in CRM and marketing systems Consistently update and enhance the website to improve traffic metrics and overall campaign performance What we expect 4 - 9 years of experience in demand generation or growth marketing for a B2B SaaS company Proven success in building pipeline and managing paid acquisition across digital channels Hands-on experience with HubSpot Salesforce or similar marketing automation and CRM platforms Strong understanding of the B2B buyer s journey and SaaS marketing funnel Data-driven analytical thinker who enjoys testing iterating and improving results Excellent project management and cross-functional collaboration skills Strong communication skills with a knack for clear concise messaging Job Types Full time Permanent Pay 100 000 00 - 250 000 00 per month Advantages Health insurance Leave encashment Paid time off Provident Fund Work Location In person