Job Title Salesforce Marketing Cloud SFMC Experience 3 Years to 8 Years Level of Hire - A SA - Level Location - Hyderabad Bangalore Chennai Pune Coimbatore Noida Mumbai Kolkata Roles Responsibilities Sound knowledge experience of marketing domain processes spreading across the industry leading tool platform of SFMC Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration Real-time Interaction 1-to-1 User Journeys Next Best Offers etc Experience in analysing business requirements and map them to technical flows Understanding of CAN-SPAM Email regulatory compliance and deliverability elements like Sender s Configuration Experience of Integrating with CRM platform Salesforce Sales Service Cloud MS Dynamics etc to push pull data Experience of integrating with web analytics tools like Google Analytics Various Report configuration and creation Technical Expertise Skills Experience Create and maintain Marketing Automations end to end Customer Journeys and Campaign Building using Automation Builder Journey Builder Message Centre for channels like email direct mail SMS mobile push call centre web etc Understanding of the Marketing Cloud modules - Email Studio Mobile Studio Automation Studio Web Studio etc Understanding of HTML Scripting language - AMP Script SSJS Strong in SQL query Understanding of recent modules like Personalization IS Data Cloud Einstein AI Intelligence tool - Datorama Perform administrator functions such as setup of Business Unit Users Profile and Role Management and other account configurations Develop and maintain responsive Layout Templates personalized Emails templates and Triggered Emails using Media Queries Data Model setup using List Groups and Data Extensions Opt In Opt Out Management using Public Lists and Publication Lists Excellent communication skills Experience of working in on-off model in multi-vendor environment team acceptability as per own behaviour Integration API Sales and Service Cloud or any other external sources Configure Emails SMS Push Line WhatsApp messages for cross channel journeys Mandatory Certification in SFMC- Email Specialist Developer

📌 Salesforce Marketing (sfmc) - Senior Developer (Tamil Nadu)
🏢 Cognizant Technology Solutions
📍 Tamil Nadu