Designation Marketing Associate - Insights NPD Location Bangalore Experience 2 Years of Experience About DrinkPrime We re DrinkPrime a startup based in Bengaluru that s all about making clean secure and healthy drinking water accessible to everyone We provide cutting-edge IoT-enabled customized water purifiers on a subscription basis and we currently serve more than one lakh users across Bengaluru Delhi NCR and Hyderabad We re not just another boring water purifier manufacturing company - we re a forward-thinking drinking water solution provider that speaks directly to our target audience and this has earned us the support of some big VCs in the industry We re looking for awesome tech professionals who want to join us in creating history and making a real difference So why not come and be a part of our journey towards a better future Job Summary The Marketing Associate - Insights NPD will support DrinkPrime s Brand Growth and Product teams by translating customer understanding into strategic action This role requires someone who can turn customer feedback and data into actionable insight and influence insight-backed decisions within the organisation Roles Responsibilities Customer research Insights - Execute primary customer research to inform business decisions including go-to-market strategies brand communication product portfolio and pricing - Conduct regular research e g brand health media behavior triggers barriers user experience to enhance customer understanding and inform communication product decisions - Monitor social media Instagram YouTube LinkedIn X for trends and competitor content Provide actionable recommendations to Brand marketing team - Analyse report and communicate research findings and actionable insights to stakeholders New Product Development - Collaborate closely with Product and R D teams to enable product launches while ensuring consistency in product branding Pre-requisites - 2 years in marketing generalist research insights - Strong analytical and problem-solving skills to convert data into insights - Excellent communication presentation and data reporting - Outcome-oriented with outstanding project management and multitasking - Ability to work independently and collaborate cross-functionally Job Type Full-time Pay 600 000 00 - 1 200 000 00 per year Benefits Provident Fund Work Location In person