Job Summary We are seeking a energetic and strategic Social Media Expert with proven experience in the banking or financial services sector The ideal candidate will be responsible for managing and growing the bank s presence across all social media platforms ensuring brand consistency customer engagement and compliance with regulatory standards This role requires a deep understanding of digital trends financial communication strategies and crisis management in a regulated industry Key Responsibilities 1 Social Media Strategy Execution Develop implement and manage the bank s social media strategy aligned with overall business and marketing goals Plan and schedule high-quality relevant and engaging content across platforms LinkedIn Facebook Instagram X Twitter YouTube etc Optimize campaigns for brand awareness lead generation and customer service 2 Content Creation Management Collaborate with internal teams to create content that highlights products services financial literacy and brand values Oversee visual content graphics videos infographics in partnership with design and creative teams Maintain a consistent brand voice and tone suitable for a financial institution 3 Analytics Performance Reporting Monitor analyze and report on key metrics such as reach engagement CTR and conversions Use tools like Google Analytics Meta Business Suite Hootsuite etc to track campaign performance Provide monthly and quarterly insights to guide strategy adjustments 4 Community Engagement Crisis Management Actively engage with customers answer queries and route issues to the appropriate departments Monitor online sentiment and manage reputation across all platforms Develop protocols for responding to negative comments or PR issues in line with compliance guidelines 5 Compliance Regulatory Adherence Ensure all social media content adheres to banking regulations legal requirements and brand guidelines Stay updated with industry changes and digital marketing best practices specific to the financial sector Key Requirements Education Bachelor s degree in Marketing Communications Digital Media or related field MBA preferred Experience 0-6 month in social media marketing Skills Strong understanding of financial products and digital trends Proficiency with social media management tools Hootsuite Sprout Social Buffer Experience in paid social media campaigns Excellent communication writing and storytelling skills Ability to manage multiple campaigns under tight deadlines Certifications preferred Google Analytics Meta Blueprint HubSpot Digital Marketing Certifications Preferred Attributes Strategic thinker with attention to detail Proactive and data-driven mindset High level of integrity and awareness of data privacy Familiarity with customer personas in retail SME and corporate banking Job Type Full-time Pay 12 000 00 - 15 000 00 per month Work Location In person

📌 Social Media Expert – Banking Sector (Punjab)
🏢 DK FINCORP
📍 Punjab