1 Digital Marketing Strategy Development Design and implement integrated digital marketing strategies aligned with company goals and objectives - Define and optimize customer acquisition conversion and retention strategies - Analyze market trends competitor performance and customer behavior to inform strategy 2 SEO and SEM Lead in office and off-site SEO strategies to improve organic search visibility and rankings - Plan and execute PPC campaigns across Google Ads Bing and other platforms - Perform keyword research and track campaign performance optimizing for the best ROI 3 Social Media Management Manage and grow the company s social media presence across platforms Facebook Instagram LinkedIn Twitter etc - Develop content calendars create engaging posts and drive online community engagement - Analyze social media metrics and adjust strategies to enhance engagement and follower growth 4 Content Marketing Plan and strategize content creation and distribution across blogs email campaigns landing pages and social media channels Create high-quality content that aligns with brand voice and resonates with target audiences - Implement and oversee content performance analytics and A B testing 5 Email Marketing and Automation Develop and manage email marketing campaigns including newsletters promotions and lead nurturing - Use email automation tools e g Mailchimp HubSpot to optimize customer segmentation and campaign performance - Monitor and report on email open rates click-through rates and conversions optimizing campaigns based on data 6 Analytics and Reporting Use Google Analytics Google Search Console and other tools to track and analyze website traffic conversions and digital marketing KPIs - Prepare weekly monthly quarterly performance reports and present insights to key stakeholders - Identify opportunities for optimization and scale successful campaigns 7 Paid Advertising PPC Display Ads Retargeting Lead the planning execution and optimization of paid advertising campaigns Google Ads Facebook Ads LinkedIn Ads etc - Monitor ad spend bidding strategies and ad performance to ensure maximum ROI - Conduct A B testing on ad creatives and landing pages for continuous improvement 8 Team Leadership and Collaboration Lead and mentor a team of digital marketers providing guidance and support for their personal and professional development - Work closely with other departments e g Sales Creative Product etc to ensure alignment on overall marketing goals and campaigns - Collaborate with external agencies and vendors when necessary to execute campaigns and projects 9 Brand and Reputation Management Ensure that all digital marketing activities reflect the company s brand voice and values - Monitor online reputation and address any negative reviews or feedback on social media review sites and other digital platforms Skills Qualifications Experience 3-5 years of experience in digital marketing with a proven track record of driving online traffic leads and conversions Experience with SEO SEM email marketing social media marketing content marketing and paid advertising Prior experience managing a team or leading projects is a plus Certifications in Google Analytics AdWords HubSpot etc are a plus Key Performance Indicators KPIs - Increased website traffic social media engagement and email open rates - Higher conversion rates for digital ad campaigns and lead generation efforts - Improved SEO rankings and organic search performance - Measurable return on investment ROI for digital campaigns - Enhanced brand visibility and positive customer sentiment online Technical Skills - Strong knowledge of Google Analytics Google Ads Facebook Ads Manager LinkedIn Campaign Manager and other digital marketing tools - Proficiency in content management systems e g WordPress and email marketing platforms e g Mailchimp HubSpot - Experience with A B testing website optimization tools e g Hotjar Optimizely and data analysis Creative and Analytical Mindset - Ability to blend creativity with data-driven decision-making - Strong problem-solving skills and a keen ability to interpret analytics and trends - Communication Collaboration - Excellent written and verbal communication skills - Ability to work effectively in cross-functional teams and manage multiple projects at once Job Types Full-time Permanent Pay 40 000 00 - 60 000 00 per month Work Location In person

📌 Senior Digital Marketing Executive (Tamil Nadu)
🏢 Pronto Digital
📍 Tamil Nadu