Scope This role is responsible for owning the marketing analytics suite in Power BI designing building and maintaining dashboards conducting deep-dive analyses and enabling stakeholders with actionable insights to optimize campaigns pipeline contribution and ROI This involves working closely with each marketing function to understand their data needs and delivering actionable insights The position requires a proactive approach to problem-solving and the ability to communicate complex data concepts in a clear and concise manner Our Current Technical Environment Databricks Utilized for big data processing and collaborative analytics SQL Employed to query and manage relational databases Python Used for data manipulation analysis and automation of tasks Power BI The primary tool for data visualization and dashboard creation GenBI An emerging tool for natural language querying and business intelligence Marketing Tech Stack Salesforce Marketo 6Sense Drift SalesLoft L What You ll Do Design build and maintain scalable Power BI dashboards and reports that track campaign and tactic performance marketing impact funnel health and pipeline Utilize Databricks and SQL for data extraction transformation and analysis Apply Python for advanced data analytics and automation of reporting processes Translate business questions into analytical frameworks and deliver clear data-driven recommendations to Marketing leadership Collaborate closely with centralized BI and data teams to improve and manage data pipelines integrations and governance as they relate to marketing systems CRM MAP web analytics etc Own the accuracy reliability and refresh cadence of marketing reporting datasets Conduct ad-hoc analyses to uncover growth opportunities optimize conversion funnels and evaluate the effectiveness of marketing programs What We Are Looking For Bachelor s or master s degree in data science Business Analytics Computer Science or a related field with 5 - 8 Years of work experience Proven experience in similar BI data analysis or analytics roles with a focus on marketing or revenue analytics Experience with marketing systems such as Salesforce Marketo and 6sense is highly desirable Solid analytical and problem-solving skills with attention to detail Experience with data science decision science and advanced analytics techniques Familiarity with natural language querying and GenBI is a plus Excellent communication and interpersonal skills with the ability to work collaboratively with global teams Ability to manage multiple projects and priorities in a fast-paced environment Flexibility to work on a schedule that accommodates US stakeholders Our Values If you want to know the heart of a company take a look at their values Ours unite us They are what drive our success - and the success of our customers Does your heart beat like ours Find out here All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or protected veteran status

📌 Senior Bi Analyst - Power Bi, Python, Databricks & Marketing (Bengaluru)
🏢 Blue Yonder
📍 Bengaluru