Skill required Marketing Operations - Campaign Management Designation Digital Mktg Advisory Senior Analyst Qualifications Any Graduation Years of Experience 5 to 8 Years About Accenture Accenture is a global professional services company with leading capabilities in digital cloud and security Combining unmatched experience and specialized skills across more than 40 industries we offer Strategy and Consulting Technology and Operations services and Accenture Song all powered by the world s largest network of Advanced Technology and Intelligent Operations centers Our 699 000 people deliver on the promise of technology and human ingenuity every day serving clients in more than 120 countries We embrace the power of change to create value and shared success for our clients people shareholders partners and communities Visit us at www accenture com What would you do o Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates o Optimize copy and landing pages for paid search engine marketing campaigns o Research and analyze competitor advertising links o Monitor evaluate and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends goals opportunities and other key performance indicators What are we looking for Plan create and manage Search campaigns across a variety of channels o Keyword research and management to optimize bids add keywords to target and negative keywords o Optimize bidding at keyword placement device geographic demographic and other levels o Perform daily account management of Search campaigns review expensive under-performing keywords and ensure Search campaign does not exceed weekly and monthly ad spend budget maintain Quality Score impression share and other key metrics Roles and Responsibilities o Proven SEM experience and success managing PPC campaigns across Google Yahoo and Bing for 5 years o Well-versed in performance marketing conversion and online customer acquisition o Up-to-date with the latest trends and best practices in search engine marketing o In-depth experience with bid management tools eg Click Equations Marin Kenshoo Search Ignite o Experience with website analytics tools eg Google Analytics NetInsight Omniture WebTrends o Strong analytical skills and experience generating SEM reports o Familiarity with A B and multivariate experiments o Working knowledge of HTML CSS and JavaScript development and constraints o BS MS degree in Marketing or a quantitative test-driven field Any Graduation About Accenture We work with one shared purpose to deliver on the promise of technology and human ingenuity Every day more than 775 000 of us help our stakeholders continuously reinvent Together we drive positive change and deliver value to our clients partners shareholders communities and each other We believe that delivering value requires innovation and innovation thrives in an inclusive and diverse environment We actively foster a workplace free from bias where everyone feels a sense of belonging and is respected and empowered to do their best work At Accenture we see well-being holistically supporting our people s physical mental and financial health We also provide opportunities to keep skills relevant through certifications learning and diverse work experiences We re proud to be consistently recognized as one of the World s Best Workplaces TM Join Accenture to work at the heart of change Visit us at Equal Employment Opportunity Statement All employment decisions shall be made without regard to age race creed color religion sex national origin ancestry disability status veteran status sexual orientation gender identity or expression genetic information marital status citizenship status or any other basis as protected by federal state or local law Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process Accenture is committed to providing veteran employment opportunities to our service men and women