Skill required Marketing Operations - Campaign Management Designation Digital Mktg Advisory Specialist Qualifications Any Graduation Years of Experience 7 to 11 years About Accenture Accenture is a global skilled services company with leading capabilities in digital cloud and security Combining unmatched experience and specialized skills across more than 40 industries we offer Strategy and Consulting Technology and Operations services and Accenture Song all powered by the world s largest network of Advanced Technology and Intelligent Operations centers Our 699 000 people deliver on the promise of technology and human ingenuity every day serving clients in more than 120 countries We embrace the power of change to create value and shared success for our clients people shareholders partners and communities Visit us at www accenture com What would you do Help balance increased marketing complexity and diminishing marketing resources Drive marketing performance with deep functional and technical expertise while accelerating time-to-market and operating efficiencies at scale through Data and Technology Next Generation Content Services Digital Marketing Services Customer Engagement and Media Growth Services Role requires Digital Marketing Ads Promotion creation design The planning executing tracking and analysis of direct marketing campaigns These tasks span the entire lifecycle of a marketing campaign from inception to launch to evaluation of result What are we looking for o Bachelor s degree in Marketing or relevant field o A minimum of 7 years experience as a media planner or similar role o Excellent knowledge of analytics tools and campaign evaluation metrics o An analytical mind with a creative eye o Exceptional communication and presentation skills o Must be able to lead a team Roles and Responsibilities o Analyzing data thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible o Assessing the impact and suitability of different media types used to target certain markets based on their clients needs and wants o Developing various options for media plans based on the client s objectives o Analyzing the client s post-campaign results and recommending refinements o Interacting with internal and external partners to evaluate implement and maintain a media plan o Collecting and analyzing information on different media channels such as newspapers radio magazines television films the Internet and outdoor posters and digital billboards o Creating or recommending certain media strategies to attract and retain customers increase the client s brand recognition and maintain and increase customer satisfaction and loyalty o Working closely with clients to understand their needs wants and objectives and then determining which media channels fit best for specific campaigns shifts Any Graduation About Accenture We work with one shared purpose to deliver on the promise of technology and human ingenuity Every day more than 775 000 of us help our stakeholders continuously reinvent Together we drive positive change and deliver value to our clients partners shareholders communities and each other We believe that delivering value requires innovation and innovation thrives in an inclusive and diverse environment We actively foster a workplace free from bias where everyone feels a sense of belonging and is respected and empowered to do their best work At Accenture we see well-being holistically supporting our people s physical mental and financial health We also provide opportunities to keep skills relevant through certifications learning and diverse work experiences We re proud to be consistently recognized as one of the World s Best Workplaces TM Join Accenture to work at the heart of change Visit us at Equal Employment Opportunity Statement All employment decisions shall be made without regard to age race creed color religion sex national origin ancestry disability status veteran status sexual orientation gender identity or expression genetic information marital status citizenship status or any other basis as protected by federal state or local law Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process Accenture is committed to providing veteran employment opportunities to our service men and women

📌 Digital Mktg Advisory Specialist (Mumbai)
🏢 Accenture
📍 Mumbai