Job Title Growth Marketing Specialist Location Bengaluru Experience 1-2 years Function Marketing Reports to Head of Marketing About HeyCoach At HeyCoach we re on a mission to build India s most outcome-driven learning platform for upskilling your career With a strong foundation in skilling and career enablement we are now gearing up for our next phase of 10x growth As we build the next 100Cr brand in education we re looking for a Growth Manager to join our core marketing team someone who thrives in fast-paced environments and wants to be at the forefront of a high-growth startup journey About the Role We re looking for a marketing generalist with a strong bias for execution program management and cross-functional collaboration This person will operate at the intersection of marketing product and sales driving growth campaigns end-to-end while ensuring seamless alignment across teams This is not a narrow performance role we want someone who understands the full marketing funnel and has dabbled in everything from performance marketing and content to CRM landing page optimization and cohort tracking Key Responsibilities Own and execute growth experiments across the full funnel from lead generation to conversion to cohort engagement Act as the program manager for marketing-led initiatives ensuring alignment across paid marketing sales and product Work closely with performance marketing agencies creative teams and internal stakeholders to execute campaigns Analyze marketing and funnel data to uncover insights and suggest actionables Drive improvement in CAC lead quality conversion rates and cohort performance Collaborate with tech product teams to track build or improve landing pages attribution and CRM journeys Assist in rolling out CRM workflows WhatsApp and email automations and lifecycle campaigns Experiment with newer channels and growth hacks and help build playbooks for scalable growth What We re Looking For 1-2 years of relevant experience in growth marketing or program management roles Experience working across multiple marketing functions performance content CRM product marketing etc Strong analytical mindset comfortable with data tools dashboards and cohort analysis Project or program management experience with multi-team coordination Prior experience in a high-growth startup especially in EdTech or consumer tech is a strong bonus Hunger to learn hustle and build and a genuine interest in education upskilling or career enablement Why Join Us Opportunity to be a part of HeyCoach s 0 to 100Cr growth journey Work directly with the Head of Marketing and founders High ownership high visibility role in a category-defining startup A culture that values speed innovation and learning Job Types Full time Permanent Pay 800 000 00 - 1 000 000 00 per year Benefits Health insurance Life insurance Provident Fund Work from home Application Question s Will you be able to bring your own device Laptop What is your Current CTC in LPA What is your Expected CTC in LPA What is your Notice period if serving Last working date Are you available to join immediately and work full-time from our Hsr Layout Bangalore office Do you have hands-on experience managing paid advertising campaigns on Meta Google and LinkedIn with a high monthly budget please specify the average budget you ve handled Experience PPC Campaign Management 1 year Required ROI 1 year Required Meta Ads Google Ads LinkedIn Ads 2 years Required Performance Marketing 1 year Required Work Location In person