Social Media Executive Position Title Social Media Executive Location Panvel Role Overview The Social Media Executive is responsible for managing and executing the company s social media strategy across platforms This role focuses on creating engaging content increasing brand visibility building online communities and driving traffic and engagement that align with business goals Key Responsibilities1 Content Creation Management Create edit and publish high-quality posts images videos reels stories etc for social platforms Maintain a consistent brand voice and visual identity across all channels Develop monthly content calendars aligned with campaigns and marketing objectives Collaborate with designers videographers and influencers to produce compelling content 2 Social Media Strategy Execution Support the execution of social media strategies across Facebook Instagram LinkedIn Twitter X YouTube and other relevant platforms Implement growth tactics to increase followers reach and engagement Stay updated with social media trends tools and algorithm changes 3 Community Management Monitor comments messages and brand mentions ensuring timely responses Engage with audience and build a loyal online community Handle customer queries and escalate issues where needed 4 Campaign Execution Assist in planning and executing paid and organic social media campaigns Coordinate with internal teams for seasonal or promotional campaigns Support influencer collaborations and UGC user-generated content initiatives 5 Analytics Reporting Track KPIs such as reach engagement clicks leads and conversions Use insights to optimize future content and strategies Prepare weekly monthly performance reports for management 6 Brand Monitoring Monitor competitors social media activities and industry trends Ensure all content aligns with brand guidelines and messaging Manage online reputation and report potential PR issues proactively Qualifications RequirementsEducation Experience Bachelor s degree in Marketing Mass Communication Digital Media or related field 1-3 years of experience in social media or digital marketing Experience in content creation especially reels and short-form videos is preferred Skills Competencies Strong understanding of major social media platforms and trends Excellent written and verbal communication skills Creativity with an eye for design and storytelling Basic knowledge of design tools Canva Adobe Suite and video editing apps Analytical mindset with ability to interpret insights and metrics Time management and ability to work in a rapid-paced environment Key Performance Indicators KPIs Growth in followers and engagement rate Content reach and impressions Response time for community management Campaign performance ROI Lead generation website traffic if applicable Consistency in content quality and posting schedule Job Types Full-time Permanent Pay 20 000 00 - 30 000 00 per month Work Location In person

📌 Social Media Executive (Maharashtra)
🏢 Team HR
📍 Maharashtra