Job Title Creative Brand Manager - VGP Entertainment Group Location Chennai Department Marketing Brand Strategy Reporting To Head - Marketing Sales About Us VGP Entertainment Group is a diversified entertainment conglomerate known for curating unforgettable experiences across multiple attractions Our brands include VGP Universal Kingdom - A legacy amusement park VGP Marine Kingdom - India s first and largest walkthrough aquarium VGP Cyber Kingdom - Futuristic digital play space VGP Playy Kingdom - Arcade-based gaming destination VGP VAGOBA - South India s first tribal-themed barcade coming soon in Coimbatore See-Through Diner - A premium beachside multi-cuisine restaurant experience We are on the lookout for a dynamic visionary and execution-driven Brand Manager who can orchestrate brand identity marketing narratives and creative direction across our portfolio Key Responsibilities Brand Stewardship Strategic Management Develop and execute 360 brand strategies for all existing and upcoming entertainment verticals Create and evolve brand positioning architecture and storylines that resonate across diverse audience segments families youth tourists Lead brand facelifting projects reimagine refresh and reposition legacy assets to meet modern expectations Creative Direction Content Leadership Oversee content creation concept ideation and visual storytelling aligned with each brand s unique identity Direct and approve creative collaterals including TVCs digital ads hoardings and in-park branding assets Lead internal and external creative teams graphic designers writers production houses to ensure output meets brand standards Brand Launches Product Innovation Head the rollout and launch strategy for current attractions experiences and F B offerings e g VAGOBA See-Through Diner Develop launch calendars teasers influencer activations PR campaigns and ATL BTL integrations Marketing Execution ATL BTL Digital Devise and oversee execution of integrated campaigns across TV radio OOH print digital social and influencer channels Partner with media agencies to optimize reach media planning and performance Build partnerships with tourism boards influencers and entertainment communities to amplify reach Brand Governance Consistency Define and enforce brand guidelines across touchpoints signage uniforms merchandise packaging communication etc Conduct periodic audits and ensure consistent storytelling across offline and online properties Desired Skills Experience 8 years of hands-on brand management experience in consumer-facing sectors such as entertainment FMCG QSR hospitality tourism or media Proven portfolio of end-to-end brand lifecycle management including rebranding new launches and multi-channel marketing Strong storytelling instincts visual design sensibilities and knowledge of creative and production workflows Demonstrated capability in managing ATL and BTL campaigns agency coordination and content strategy Excellent leadership communication and project management skills Ability to juggle between brands with varying identities from a child-friendly aquarium to a high-energy barcade Bachelor s degree in Marketing Communications or related field MBA preferred Why Join Us Shape the face of one of India s most diverse entertainment portfolios Work in a highly creative environment that embraces innovation storytelling and customer delight Be part of legacy-building and industry-first projects in leisure and entertainment To Apply Email your CV and portfolio to head m vgpuniversalkingdom in mailto head m vgpuniversalkingdom in with the subject line Brand Manager Application - VGP Entertainment Group Job Type Full-time Pay 60 000 00 - 70 000 00 per month Benefits Provident Fund Work Location In person

📌 Brand Manager (Tamil Nadu)
🏢 V G P UNIVERSAL KINGDOM
📍 Tamil Nadu