DIGITAL MARKETING LEAD MANAGER Specialist Key Responsibilities Strategic Planning Execution Develop and implement comprehensive digital marketing strategies aligned with business goals Plan and manage budgets for SEO SEM paid media and performance marketing campaigns Analyze market trends and competitors to stay ahead of the digital curve SEO SEM Management Oversee on-page off-page and technical SEO activities to improve rankings and organic reach Plan execute and optimize PPC campaigns Google Ads Bing and others for maximum ROI Conduct regular keyword analysis ad copy optimization and landing page testing Content Social Media Collaborate with the content team to create high-quality keyword-driven content for blogs landing pages and social platforms Drive social media marketing campaigns to increase engagement and reach across platforms like Facebook Instagram LinkedIn and YouTube Team Leadership Collaboration Lead and mentor a team of SEO specialists SEM analysts and digital marketers Work closely with creative technical and sales teams to align marketing strategies with business objectives Analytics Reporting Monitor KPIs and performance metrics across digital channels using Google Analytics GA4 Tag Manager and SEM tools Provide detailed reports and actionable insights for leadership on campaign effectiveness and ROI Conduct A B testing and conversion rate optimization CRO initiatives Required Skills Qualifications Education Bachelor s degree in Marketing Business IT or a related field MBA preferred Experience 5-8 years of experience in digital marketing including 2 years in a leadership or managerial role Expertise in SEO SEM PPC and analytics platforms Google Ads Search Console GA4 Tag Manager Proficiency with tools like SEMRush Ahrefs Moz HubSpot or similar Robust knowledge of content marketing social media strategies and lead generation campaigns Excellent leadership project management and communication skills Preferred Skills Good to Have Experience in email marketing automation tools and retargeting campaigns Familiarity with basic HTML CSS for technical marketing implementations Certifications such as Google Ads HubSpot or Facebook Blueprint Experience managing multi-regional campaigns especially targeting UAE or GCC markets Performance Metrics Organic traffic growth and improved search engine rankings ROI and conversion rates for paid campaigns Increased engagement and follower growth across social media platforms Lead generation and cost-per-lead improvements Successful delivery of projects within defined timelines and budgets Job Type Full-time Work Location In person

📌 Digital Marketing Specialist (Karnataka)
🏢 Dtech Information technology and outsourcing pvt
📍 Karnataka