Overview We have an exciting role of Analyst in Reporting Insights to drive data-driven decisioning in the marketing and communication space for some of the best brands in the world We are an integral part of Annalect Global and Omnicom Group one of the largest media and advertising agency holding companies in the world Omnicom s branded networks and numerous specialty firms provide advertising strategic media planning and buying digital and interactive marketing direct and promotional marketing public relations and other specialty communications services Our agency brands are consistently recognized as being among the world s creative best Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services Technology Marketing Science data analytics Advanced Analytics Market Research Business Support Services Media Services Consulting Advisory Services We currently have 2500 awesome colleagues in Annalect India who are committed to solve our clients pressing business issues We are growing rapidly and looking for talented professionals like you to be part of this journey Let us build this together Responsibilities Translating data into clear compelling and actionable insights by leveraging advanced analytics tactics conducted by central resources Developing and executing attribution and measurement projects Ensuring timely follow through on all scheduled and ad hoc deliverables With the leaders of the functional specialty teams keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality Development of presentations to clients including the results of attribution and modelling projects in a transparent and insightful narrative digestible by a lay person Understanding of consumer and marketplace behaviours particularly those that most impact business and marketing goals Able to work successfully with teams handling multiple projects and meeting client expectations Qualifications Bachelor s degree in statistics mathematics economics engineering information management social sciences or business marketing related fields Masters preferred 1 to 2 years of experience in a quantitative data driven field media or equivalent coursework or academic projects Understanding of marketing mix modelling econometric analysis multivariate regression Experience with coding languages R Python etc Understanding of fundamental database concepts and SQL Strong excel skills VLOOKUP Pivot Tables Macros and other advanced functions Excellent communication skills Experience with data visualization platforms Qlikview Plotly SAS Tableau etc Prior agency experience Familiarity with digital media concepts tools and web analytics Google DCM Adobe Analytics Google Analytics etc