The Opportunity Works independently under close supervision design analyze evaluate test debug and implement applications programs supporting the company infrastructure business processes and operations and or network-based cloud product systems Analyze install acquire modify and support operating systems database or utilities software Plan conduct and direct the analysis of business problems with automated systems solutions Analyze design acquire and implement projects for LAN and or WAN systems Plan designs acquire and implement telecommunications voice wire systems Avantor is looking for a curious analytical and detail-oriented Digital Advertising Analyst to support performance measurement reporting and strategic insights across our paid media campaigns As a core member of the Digital Advertising Team you will partner closely with Paid Social Programmatic and SEM channel leads to analyze campaign data uncover trends and help optimize media investments across platforms If you re passionate about turning data into actionable marketing insights and enjoy working in a fast-paced digital environment this role is for you What we re looking for Education Any Bachelor s Master s Degree Experience 2-4 years of experience in digital marketing analytics media reporting or performance marketing analysis Preferred Qualifications Proficient in tools like Google Analytics GA4 Looker Studio Excel Google Sheets and platform dashboards Meta Ads Manager LinkedIn The Trade Desk Google Ads etc Strong analytical and problem-solving skills with attention to data accuracy and storytelling Understanding of digital advertising KPIs and media metrics Ability to translate complex data into clear insights for non-technical stakeholders Nice to Have Experience with attribution tools tag managers e g GTM or data visualization platforms e g Tableau Power BI Familiarity with SQL or other query languages Exposure to A B testing platforms or marketing experimentation frameworks Interest in consumer behavior media strategy or marketing science How will you thrive and create an impact Campaign Analytics Reporting Analyze data from various sources including Google Ads social media platforms and website analytics to understand campaign performance and identify areas for improvement Create reports and recommendations to optimize digital advertising campaigns ensuring they align with business goals and deliver desired results Prepare reports on campaign performance including metrics like click-through rates conversion rates and cost per click to inform future campaigns Conduct market research to understand consumer behavior trends and preferences helping businesses develop effective marketing strategies Collaborate with marketing teams to communicate campaign results strategies and adjustments based on customer feedback Build and maintain campaign dashboards and reports using tools like Looker Studio Power BI Google Analytics Excel Google Sheets and ad platform UIs Track key performance indicators KPIs such as CTR CPC CPA ROAS and conversion rates ensuring data integrity and consistency Insights Optimization Support Deliver insights and recommendations to channel leads and stakeholders based on campaign data Identify performance trends audience behaviors and creative effectiveness to guide optimization strategies Assist in A B testing analysis and contribute to campaign retrospectives and post-mortems Data Management Attribution Support the implementation and QA of tracking pixels UTM parameters and platform tags to ensure accurate performance tracking Assist with attribution analysis and work cross-functionally with Analytics and Web teams to support multi-touch attribution and customer journey reporting Cross-Team Collaboration Collaborate with Paid Social Programmatic SEM and Creative teams to understand campaign goals and align reporting needs Work with Marketing Operations teams to standardize reporting frameworks and ensure alignment on data definitions and KPIs Market Competitor Research Conduct research on industry benchmarks ad trends and competitive performance to provide strategic context and support media planning Disclaimer The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification They are not intended to be construed as an exhaustive list of all responsibilities duties and skills required of employees assigned to this position Avantor is proud to be an equal opportunity employer Why Avantor Dare to go further in your career Join our global team of 14 000 associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science The work we do changes people s lives for the better It brings current patient treatments and therapies to market giving a cancer survivor the chance to walk his daughter down the aisle It enables medical devices that help a little boy hear his mom s voice for the first time Outcomes such as these create unlimited opportunities for you to contribute your talents learn new skills and grow your career at Avantor We are committed to helping you on this journey through our diverse equitable and inclusive culture which includes learning experiences to support your career growth and success At Avantor dare to go further and see how the impact of your contributions set science in motion to create a better world Apply today EEO Statement We are an Equal Employment Affirmative Action employer and VEVRAA Federal Contractor We do not discriminate in hiring on the basis of sex gender identity sexual orientation race color religious creed national origin physical or mental disability protected Veteran status or any other characteristic protected by federal state province or local law If you need a reasonable accommodation for any part of the employment process please contact us by email at and let us know the nature of your request and your contact information Requests for accommodation will be considered on a case-by-case basis Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address 3rd party non-solicitation policy By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor or by failing to comply with the Avantor recruitment process you forfeit any fee on the submitted candidates regardless of your usual terms and conditions Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation

📌 Digital Advertising Analyst (Pune)
🏢 Avantor
📍 Pune