We are seeking an experienced and dynamic General Manager - Sales Marketing to lead our sales strategy business development and marketing efforts in the electrical equipment domain The ideal candidate will have 10 years of B2B sales experience strong industry knowledge and a proven track record of team leadership and revenue growth Key Responsibilities Develop and execute sales strategies to meet organizational goals Manage and mentor the sales marketing team Build strong relationships with OEMs contractors and consultants Identify and develop new market segments and distribution channels Oversee marketing branding pricing and promotional activities Collaborate with product engineering teams to align solutions with customer needs Represent the company at industry trade shows and exhibitions Prepare sales forecasts budgets and regular performance reports Requirements Minimum 10 years of experience in B2B industrial electrical product sales Prior exposure to wires cables busbars switchgear or electrical insulation is highly preferred Diploma B E in Electrical Engineering or related field Robust leadership communication and negotiation skills Proficient in CRM tools Excel and general reporting Based in Mumbai or willing to relocate must be available for onsite work Preferred Industry Background Electrical Equipment Manufacturing Cable Wire Industry Switchgear Insulation or Electrical Accessories Job Types Full-time Permanent Pay 100 000 00 - 125 000 00 per month Benefits Flexible schedule Health insurance Leave encashment Life insurance Provident Fund Experience Sales Marketing 8 years Required Work Location In person