Digital Marketing Specialist Associate Experience 3-4 years of digital marketing experience in a B2B IT services or SaaS environment Job Location Bangalore India Job Overview We are looking for a versatile Digital Marketing Associate with hands-on experience in B2B marketing specifically for IT service companies You will play a key role in scaling our inbound lead generation engine and driving multi-channel campaigns that resonate with tech leaders across industries This role is ideal for someone not limited to a single channel but who understands how SEO email content and campaigns come together to fuel revenue and brand growth Key Responsibilities Inbound Marketing Lead Generation Plan and execute inbound campaigns targeting CXOs IT leaders and engineering stakeholders Build bottom-of-funnel content that aligns with decision makers including blogs case studies and landing pages Set up and manage lead capture flows gated content CTAs forms across key digital touchpoints Coordinate email marketing social media and content distribution to amplify visibility and lead capture Campaign Channel Ownership Execute integrated campaigns across multiple channels not limited to email and website focusing on driving qualified traffic and MQLs Collaborate with sales to support sales enablement assets collateral brochures case studies Support webinars for targeted promotion and generate high-quality MQLs Analytics Optimization Use tools like Google Analytics Google Search Console and Zoho CRM or equivalent to track campaign success Regularly monitor and optimize campaigns for conversion rate bounce rate and funnel drop-offs Prepare monthly reports with actionable insights to improve performance Requirements Experience 3-4 years of digital marketing experience in a B2B IT services or SaaS workplace Lead Gen Fluency Understanding of inbound marketing SEO conversion funnels and content strategy Content Copy Solid writing skills for long- and short-form content Experience with landing pages emails and social copy Vendor Agency Collaboration Ability to coordinate with external agencies freelancers and marketing vendors to manage deliverables campaigns or outsourced content Tools Know-How Working experience with GA4 Google Search Console SEO tools Ahrefs SEMrush LinkedIn Campaign Manager email automation Mailchimp Zojo Marketing or equivalent Mindset Self-starter structured thinker and growth-driven Ability to manage multiple campaigns simultaneously and deliver on timelines Bonus Experience working closely with sales or account teams to align GTM messaging familiarity with ICPs like CTOs CIOs or enterprise tech buyers Job Type Full-time Pay 12 215 48 - 46 823 97 per month Benefits Health insurance Provident Fund Work Location In person

📌 Digital Marketing Specialist (Karnataka)
🏢 People10 Technosoft
📍 Karnataka