For 115 years L Oreal the world s leading beauty player has devoted itself to one thing only fulfilling the beauty aspirations of consumers around the world Our purpose to create the beauty that moves the world defines our approach to beauty as essential inclusive ethical generous and committed to social and environmental sustainability With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L Oreal for the Future programme we offer each and every person around the world the best in terms of quality efficacy safety sincerity and responsibility while celebrating beauty in its infinite plurality With more than 90 000 committed employees a balanced geographical footprint and sales across all distribution networks ecommerce mass market department stores pharmacies perfumeries hair salons branded and travel retail in 2024 the Group generated sales amounting to 43 48 billion euros With 21 research centers across 13 countries around the world and a dedicated Research and Innovation team of over 4 000 scientists and 8 000 Digital talents L Oreal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse Present in India since 1994 L Oreal India is a 100 subsidiary of L Oreal S A Today L Oreal India is present on all distribution channels with 26 brands available in consumer channels L Oreal Paris Garnier Maybelline New York NYX Professional Makeup in hair and beauty salons L Oreal Professionnel Matrix Kerastase Redken in selective distribution Kiehl s Lancome Yves Saint Laurent CeraVe in pharmacies and drugstores and perfumes and make-up sold through L Oreal International Distribution Armani Prada Valentino Ralph Lauren Diesel Victor Rolf Mugler Azzaro Maison Margiela Cacharel Guy Laroche Urban Decay Paloma Picasso Youth To The People L Oreal India employs more than 1 800 people in its offices in Mumbai four regional offices two production plants in Chakan Maharashtra and Baddi Himachal Pradesh and Research and Innovation centers in Mumbai Maharashtra and Bengaluru Karnataka In India L Oreal s Corporate Social Responsibility CSR initiatives are built around three pillars empowerment setting and education Our efforts are aimed at improving the condition of marginalized communities empowering women and fostering sustainable development In addition to the group s CSR commitments L Oreal s brands L Oreal Paris Garnier Maybelline New York Kerastase Matrix L Oreal Professionnel are also leading community impact initiatives in India In our journey we are looking for talented individuals who can lead us on this mission Would you like to be a part of the adventure We have a suitable opportunity in the Dermatological division for the position of Senior Manager - Social Media Advocacy In this role you will be responsible to handle consumer engagement and connection to the consumers through external stakeholder- i e media and influencer through social and online channels You will be responsible for developing content through influencers expert influencers like dermatologists or HCPs and providing this content and assets to the customer teams You should know the content channels and communities which resonate most strongly with the brands consumers A significant part of this role is to own the relationships with influencers and media The location of the job will be Mumbai - HO Key Responsibilities Enthusing external stakeholders influencers primarily along with journalists about the brand and brand extensions Creating a squad tribe of influencers for the brand through relationship Identifying top expert influencers Dermatologists and HCPs across spectrum of tiers working directly with them Owning the relationships with them on periodical basis Allocation and execution of budget for expert influencer marketing Reporting on monthly buzz analytics Sending out PR and blogger send-outs and creative mailers Identifying new influencers across spectrum of tiers working in collaboration with agency for influencers Owning the relationships with key influencers directly Allocation and execution of budget for influencer marketing Reporting on monthly buzz analytics Creating PR hampers aligned to campaigns and sending out PR and blogger send-outs and creative mailers Build activate and optimize the localization rollout and run of the digital platforms as to improve the brand image and an immersive experience for the consumer on the different touchpoints for more business impact Managing content across all touchpoints Capturing selecting and approving user generated content to be shared published by L Oreal and ensuring a harmonious tone of voice across the brand Creating organic campaign posts Developing understanding of consumers and Shoppers through social engagement media analytics Direct the development and execution of the L Oreal editorial calendar influencer and PR to up weight brand engagement and influence positive branded social discussions Own relationship with Global Communications and Influencer DMI teams Lead and manage external event and production agencies Own all PR Media relationships Develop topline strategy for Influencer Marketing and own relationship with all influencers Building and executing the annual PR plan leading to consumer recruitment and loyalty through influencer marketing and editorial content and partnerships Identify opportunities for further maximizing social reach and propose roll-out for the division Key Deliverables Delivering influencer and content campaign Managing influencers Developing all Comms led activity Analysis Reporting Physical Demands e g travel Travel will be need based Experience Education At least 3 - 4 years of experience in managing advocacy of the brand and working with influencers Overall experience of 6 years in brand management is required Should have done an MBA Masters in Marketing L Oreal is committed to building a diverse environment and is proud to be an equal opportunity employer L Oreal closely prohibits discrimination against any employee or applicant for employment because of the individual s race color religion gender sexual orientation gender identity or expression national origin age disability or any other characteristic protected by law

📌 Senior Manager - Social Media & Advocacy (Mumbai)
🏢 L'Oreal
📍 Mumbai