EF IF Diamond Jewellery is a premium fine jewellery brand dedicated to timeless elegance and uncompromising quality Known for our exceptional EF color and IF clarity diamonds we craft jewellery that blends tradition with modern aesthetics As we grow our presence we seek a passionate and polished Public Relations Officer to elevate our brand through strategic communication and media relations Role Summary As the Public Relations Officer you will be the face of the brand to the media influencers and public Your role is to craft a strong brand narrative manage external communications build media relationships and ensure consistent representation of EF IF Diamond Jewellery across all PR channels Key Responsibilities Media Relations Build and nurture relationships with lifestyle fashion and luxury media outlets Pitch and secure high-quality media coverage in print digital and broadcast channels Maintain a database of key media contacts and track coverage Press Communications Draft and distribute press releases media kits and brand announcements Coordinate media interviews press events and product placements Monitor and respond to press inquiries in a timely and brand-appropriate manner Influencer Celebrity Engagement Collaborate with stylists celebrities and influencers for jewellery placements Curate and manage gifting strategies and brand collaborations Track ROI on influencer campaigns and placements Event Brand Activation Support Support in planning and executing media-facing events launches and exhibitions Oversee press attendance and coverage of brand events Crisis Communication Assist in managing brand reputation during crises Prepare holding statements and manage sensitive communication with guidance from senior leadership Internal Coordination Collaborate with marketing social media and design teams to ensure aligned brand messaging Share media coverage reports and PR performance analytics with stakeholders Key Requirements Bachelor s or Master s in PR Communications Journalism or related field 0-2years of PR experience ideally in the luxury fashion or jewellery space Robust network of media contacts in fashion lifestyle domains Excellent writing communication and presentation skills Confident articulate and poised in high-profile and press-facing scenarios Ability to manage multiple priorities in a fast-paced luxury brand environment Knowledge of jewellery trends luxury consumer behavior and influencer marketing is a plus Job Type Full-time Pay 15 000 00 - 20 000 00 per month Advantages Health insurance Provident Fund Work Location In person

📌 Public Relations Officer (Tamil Nadu)
🏢 Whitefire Diamonds
📍 Tamil Nadu